Passion must be her middle name because, my goodness, does Melanie Gonzalez have a lot of it! Her district has received awards for its engagement tactics, and she will be a breakout speaker on the topic at this summer’s NSPRA seminar in Chicago. Today, you get to learn from Melanie right from the comfort of your device! 

IN THIS EPISODE, MELANIE DISCUSSES:

• How she manages social media for her district of 43 schools 
• The audiences her district reaches on its various social media platforms
• How her district won over a divisive community with a unique approach to graduation in 2020
• Four secrets that have worked well (and will for you, too) to increase engagement on platforms like Facebook, Twitter, Instagram, and LinkedIn

SPECIAL GUEST

Melanie Gonzalez

Digital Media Coordinator & Social Media Manager

Cabarrus County Schools, North Carolina

Email: [email protected]  

Twitter: https://twitter.com/MelanieSchoolPR   

Website: https://www.cabarrus.k12.nc.us/ 

Facebook: https://www.facebook.com/cabcoschools 

Instagram: https://www.instagram.com/cabcoschools    

Twitter: https://www.twitter.com/cabcoschools  

USEFUL INFORMATION

• Graduation Coverage Notes for #CabCoGrads20
• Melanie’s creative post about the NCAA Final Four game between Duke and North Carolina: click here.
• Sign up for our Ignite Your Instagram Challenge - but hurry - must sign up by 4/21/22. Challenge ends on 4/22/22.

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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