In this episode of Event Experience by Bizzabo, host Rachel Moore interviews Rachel Stephan, Snöballer-in-Chief at Snöball Event Marketing about referral marketing, the importance of peer-to-peer sharing, and the metrics that matter in event marketing. Stephan also shares her personal journey as an immigrant and her adoption of various channels for sharing event content.

Rachel Stephan has been on her career journey since 2001, when she started in advertising and moved into the heart of event marketing. As Snöballer-in-Chief for Snöball Event Marketing, she delves into all the ways to create a buzz and get the right attendees to events.

Here's what you'll hear about in this conversation:

• Gamifying the "who else is going" factor of event attendance.

• Effectively using AI in personalized marketing efforts.

• Leveraging employee advocacy in event amplification and reach.

Mentioned in this episode

• Rachel Stephan on LinkedIn

• Snöball Event Marketing

• Headway audio book app

• Money 2020 LinkedIn "receipt" post

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/rachel-stephan-peer-to-peer-event-marketing.