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Imagine logging into a virtual meeting, excited to finally put a face to the name of a potential client you've been communicating with online. You're expecting to meet the professional from their profile picture, but instead, you're greeted by an  unrecognizable person. That's a jarring experience, right? As the digital age rapidly evolves, the importance of maintaining an authentic and current online image cannot be overlooked. In this episode, I am joined by brand expert and CEO, Shelly Jeffcoat, as we delve into the power of profile pictures and the critical role they play in establishing trust and credibility.

Together, we explore the significance of personal branding and its impact, not just on networking, but on business growth and success. We discuss the repercussions of an outdated profile picture, how it can erode trust, and even damage your brand. Shelly, with her extensive experience as a brand image architect, provides insightful tips on how to ensure your online image aligns with your real-life persona. But it’s not all about aesthetics; it’s about authenticity. We conclude the episode by discussing how an authentic presence across your social media platforms can strengthen your brand identity and boost your credibility. And the best part? You don’t have to break the bank to upgrade your profile picture. So, tune in and learn how to leverage your online image to create a brand that resonates with your audience.

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