On this episode, Jake Jorgovan welcomes Alexis Hue, Co-Founder and Managing Director at Voxalyze, a company that uses the first podcast visibility optimization (PVO) solution to power search engine optimization for podcasts on platforms like Apple Podcasts and Spotify.

Jake and Alexis start by talking about PVO, taking a high-level overview of the need to not just create great content but also make it visible so people can find it and consume it. This leads to a dive into metadata and how using it properly can increase your visibility.

Alexis covers in detail many of the biggest factors that go into ranking well, including the name of the show and the publisher, the number of good reviews, the number of listens per day, and the show’s overall trajectory in the rankings.

He continues through keyword strategy and other visibility boosters that every podcast publisher should find interesting.

Alexis Hue - https://www.linkedin.com/in/alexishue/?originalSubdomain=de

Voxalyze - https://www.linkedin.com/company/voxalyze/

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This episode is brought to you by Content Allies.

Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com.