When you Google 'copywriter', you might notice one thing.

There are a lot of us.

And if you check out most copywriter websites, they're very similar.

And the socials? We're all posting Ernest Hemingway quotes, sharing advice on how to use colons and popping up pictures of our dogs.

So how do you stand out in a crowded market?

How do you become known for what you do?

Build that solid trustworthy reputation and become the go-to human in your niche?

Well, our guest today is not only a successful copywriter but a PR guru and my personal guide to becoming more known.

Using a smart combination of award entries, PR, blog posting, podcasts and more, she helps people just like us, raise their profile and in turn win more customers and charge more money.

Tune in to learn:

• Erin's career journey before becoming a copywriter
• How the worlds of copywriting and PR crossover
• How to overcome shyness and getting yourself out there
• Award writing and entering awards - is it worth it?
• How to handle client's expectations
• How Erin raised her profile
• The biggest mistakes copywriters make when trying to raise their profiles
• Erin's top copywriting tip

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