Hello copy beasts, I have some good news and some sad news.

This will be the last episode of the Clever Copy Chats podcast.

Instead, I'm absorbing this podcast into one mega podcast. It's going to be called The Kate Toon  Show - it's all about how to create a successful, profitable and enjoyable business using smart, creative, simple digital marketing tactics. Whether it's creating passive income streams, juggling your real life with your business, or being a misfit.  I'm going to be passing on digital marketing tips, business advice, finance advice.

Over time, you'll see all the episodes from this podcast being merged into the Kate Toon Show, historically.

I'll also be talking about copywriting on that new show, because, you know, once a copy beast, always a copy beast. The new show gives me the freedom to talk about all manner of different things, and I'm really excited for it, so I hope you can come and listen to that. 

Check out The Kate Toon Show.

Freebies

1. Free rates guide

2. Join the Misfit Entrepreneurs Facebook Group

Useful links: 

1. Join the Digital Marketing Collective

2. Order my new book: Six Figures While You Sleep

Hello,  I just want to explain that we're going to be taking a little bit of a break on the podcast, probably about a month or so.

This is sadly because I've had some bad news from home and I need to return to the UK and spend some time with my family. So I hope you can bear with me while I get through this difficult time.

We will be back later in the year with more great episodes.

Thanks for listening. I wish you all well. Thank you.

Freebies

1. Free rates guide

2. Join the Misfit Entrepreneurs Facebook Group

Useful links: 

1. Join the Digital Marketing Collective

In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. 

Today I want to talk to you about honing in on your homepage.

We spend a lot of time looking at other people’s sites, but when was the last time you took a long hard Paddington bear stare at your home page?

Well, perhaps today is the day.

Listen to all tip episodes here

Freebies

1. Free rates guide

2. Join the Misfit Entrepreneurs Facebook Group

Useful links: 

• Sales Page course
• Join the Digital Marketing Collective

Welcome to another award winner's episode.

In these episodes, I’m talking to winners from the Clever Copywriting School Awards of 2022.

I’ll be asking:

What do they think made them stand out to win the awards?

What advice and tips can they offer you?

What are the challenges they’ve faced?

And common mistakes they see their peers making.

Today we’re chatting with our proofreading winner and our editing winner.

These are useful, practical and hopefully inspiring episodes from glorious yet humble writers. 

I hope you enjoy it.

Tune in to learn: 

• What qualities make an award-winning editor

• What qualities make an award-winning proofer

• The main differences between editing and proofreading

• How to start off with structural editing

• How to tackle editing a book

• Why editorial guidelines can be helpful 

• What proofreaders should focus on

• Why Mary got involved with editing

• Why Tanja prefers proofing and editing over creative copywriting

• How to approach editing so the client doesn’t feel overwhelmed

• Tanja and Mary’s top recommended tools

Useful resources: 

• Grammarly

• Draftium

• Loom

Head to episode notes

Freebies

• Free rates guide

In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. 

Today I want to talk to you about my favourite copywriting formula. 

PAS (Problem / Agitate / Solve)

Other useful formulas: 

• AIDA (Attention/Interest/Desire/Action)
• ACCA (Awareness/Comprehension/Conviction/Action)
• BAB (Before/After/Bridge)
• FAB (Features/Advantages/Benefits)
• CCCC (Clear/Concise/Credible/Compelling)
• AIDPPC (Attention/Interest/Description/Persuasion/Proof/Colours)

Listen to all tip episodes here. 

Freebies

1. Free rates guide

Do you feel like a confident copywriter?

Unfortunately, I think part of being an empathetic, thoughtful writer is questioning everything, including ourselves and that can lead to self-doubt, imposter syndrome and comparisonitis.

So how do we overcome that?

Today I’m chatting with a copywriting coach who specialises in building confidence in yourself and your biz, and setting up productive business practices that will help lure in all those lovely leads.

Tune in to learn: 

• How Emma made her way from teaching to copywriting.
• What Emma’s first steps were as a copywriter
• What a copywriting coach is
• Common problems small business owners have when writing their own copy
• What business owners should be focusing on in their marketing
• What Emma’s pricing structure as a copywriting coach looks like
• How Emma deals with self-doubt
• Emma’s favourite copywriting tool
• Emma’s top copywriting tip for small business owners

Useful resources: 

• Hemingway Editor

• Google Docs

Head to episode notes 

Freebies

1. Free rates guide

In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills. Improve your copywriting business with straightforward doable advice that you can implement today. 

Today, I want to talk about why copywriters should be more like fruit sellers when it comes to promoting themselves.

Listen to all tip episodes here. 

Freebies

1. Free rates guide

Membership: Join now

Ugh, content marketing, it just sounds so, well boring.

And content, really? Does it actually generate sales or just contribute to the noise on the interwebs?

How do you create snappy content that woos the TOFUs, comforts the MOFUs and gets the BOFUs to reach for their credit cards?

Today’s guest specialises in long-form content marketing, helping her clients connect with customers through personal stories, informative blogs and free advice. 

Get ready to hear how you can woo and wow your client through the power of content marketing services.

Tune in to learn: 

• How Jody moved from corporate marketing to copywriting

• How the US copywriting market compares to Australia

• How content writing differs from copywriting

• How long-form content writing fits into building brand awareness and making the sale

• Where long and short-form content works best

• How Jody incorporates AI as a tool in client projects

• How Jody packages and sells content marketing strategy to clients

• The biggest challenges Jody has faced as a copywriter and content writer

• Jody’s top copywriting tools

• Jody’s advice for new copywriters

Useful resources: 

• Grammarly

• NaturalReader

Head to episode notes 

Freebies

1. Free rates guide

Membership: Join now

In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business. 

Today I want to talk to you about legal. I know it's boring, but it's super, super important.

This is one that should be really front of mind, and it's all about getting your legals sorted.

Listen to all tip episodes here.

Useful Resources: 

1. Copywriting Project Terms and Conditions
2. Copywriter Legal Bundle

Freebies

1. Free rates guide

Membership: Join now

Okay we have a new podcast theme (well not that new, we’ve done a few episodes), it’s called AWARD WINNERS, and in these episodes, I’m talking to winners from the Clever Copywriting School Awards of 2022.

I’ll be asking:

What do they think made them stand out?

What advice and tips can they offer you?

What are the challenges they’ve faced?

And common mistakes they see their peers making.

Today we’re chatting with our diversity winner and our new business winner.

These are useful, practical and hopefully inspiring episodes from glorious yet humble writers. 

I hope you enjoy them.

Tune in to learn:

• Why Nicole won Best New Business of the Year 2022

• Why Zoe Simmons won Diversity Champion of the Year 2022

• The best way to build trust with your clients

• Why accessibility and inclusivity is so important 

• Nicole’s number one tip to anyone starting a new business

• Zoe’s number one tip for anyone looking to being more inclusive if your copywriting

• Challenges Zoe and Nicole have faced in their careers

• How Nicole and Zoe view the rise of AI and tools

Useful resources:

• WordHippo

• Robot Love AI Summit

Head to episode notes

Freebies

1. Free webinar: Your first month as a copywriter

2. Free rates guide

Membership: Join now