Clever Copy Chats

In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business.

Today I want to talk a little bit about how to brand differently by thinking outside the box.

Let's talk about branding.

One of the biggest mistakes I see with copywriters is the tendency to brand themselves in similar ways to other copywriters they've seen.

While this is fine, it's very safe.

If you want to stand out from the sameness, don't replicate what all the other copywriters are doing.

Toon in to this episode for my advice.

Freebies

1. Free rates guide

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Juggling copywriting and having a life is a struggle, right?

And then there's the added pressure of making money, dealing with clients, worrying about ChatGPT and all that nasty imposter syndrome.

Today I want to talk about what it's really like to be a copywriter.

What does the average day look like?

What are the ups?

And the downs?

Let's get real today, people, and dig into the challenges all copywriters face.

Tune in to learn:

• How Kristy found her way from print media to copywriting

• How Kristy combines digital marketing into her services

• Why Kristy focused on conversion copywriting

• Why offering a suite of services can be beneficial to your copywriting business

• How Kristy faces mindset challenges

• How Kristy views generative AI tools and AI copywriting

• Kristy's favourite day-to-day copywriting tool

• Kristy's top tip for copywriters

Useful resources:

• Robot Love AI Summit

• Grammarly

Freebies

1. Free webinar: Your first month as a copywriter

2. Free rates guide

Membership: Join now

In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business.

Today I want you to stop asking 'why me' and start asking 'why not me?'

In the business world, especially when you're starting out, it can be oh-so easy to doubt yourself.

There are so many other copywriters out in the world; why would anyone pick you (or me)?

Perhaps you don't have any experience.

No samples.

You haven't done a fancy $5k US copywriting course.

You haven't bought every single copywriting book..

Honestly, who cares?

Just as with love, in copywriting, there's someone for everyone.

Freebies

1. Free rates guide

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Us copywriters pride ourselves on being words people.

But when it comes to figures, well some of us aren't so great.

And after all my years coaching copywriters, I've found it's not the copywriting side of things that causes businesses to fail, it's poor money management.

Fear about pricing.

Poor cash flow management.

Awkwardness about invoicing.

And naked terror at tax time.

All these issues can really drag a happy copywriter down.

So today we're talking about mastering your money and getting some tips on how to feel fabulous about your finances.

Tune in to learn:

• Why freelancers often struggle with the money side of business

• Mistakes copywriters often make when starting out

• How accounting tools can save you time and money

• How to start tracking your business finances regularly

• How to be prepared for tax time

• Why having the right accounting tools and team is crucial to your business growth

• Olly's top tips for transforming your business finances

Useful resources:

The Ultimate Freelancer Guide to Taxes

Head to episode notes

Freebies

1. Free webinar: Your first month as a copywriter

2. Free rates guide

Membership: Join now

Batton down the hatches

I know that many copywriters feel under attack at the moment.

The cost of living crisis is biting hard, and it's getting harder to find and convert clients.

ChatGPT seems to be threatening our very existence.

And as the bank balance dwindles, as the confidence ebbs, it can cause us deep thinkers to spiral into negative thoughts. It can also lead us to make panicky decisions.

Listen to this episode for a little perspective and confidence as we move forward.

Freebies

1. Free rates guide

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VIP days are a relatively new thing in the copywriting world.

Back in the old days there was no such thing, I'm pretty much sure of it.

But then someone, somewhere started banging on about VIP days and now everyone has jumped on this copywriting bandwagon.

And I get it, they're a great way to overcome the eternal problem of projects dragging on for months and months and months.

One day, done. Love it.

But are VIP days all they're cracked up to be?

Does that idea of working live with your client for an entire day make you feel queasy?

How on earth do you charge for that?

What if the copy turns out crap?

What if you don't have the mojo when the big day comes?

Today we talk with our Member of the Year Cathy Camera, about her copywriting career and how VIP days perfectly suit her business model, her temperament, and her cash flow goals.

We'll also talk about the types of clients VIP days suit as well as passing on some great tools, tips and advice for working copywriters.

Tune in to learn:

• Cathy's career path before becoming a copywriter

• How Cathy discovered her niche of construction copywriting

• Cathy's biggest copywriting career win

• Cathy's worst copywriting fail

• How Cathy has embraced VIP days and VIP packages

• How Cathy structures her VIP days

• How Cathy won Member of the Year in TCCS

• Cathy's top tool to improve communication with clients

• Cathy's top tip for current and up-and-coming copywriters

Useful resources:

• Loom

• Capability Statement Copywriting Template

Head to episode notes

Freebies

1. Free webinar: Your first month as a copywriter

2. Free rates guide

Membership: Join now

In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business.

Today I want to talk to you about what to do when the inspiration well has run dry.

Your brain is foggy. Writing feels like you're wading through sludge. The words just aren't coming. But the deadline looms and there are bills to pay.

So how do you push yourself to keep writing when the inspiration and creative spark have gone?

Tune in to hear my tips.

Freebies

1. Free rates guide

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So, you're a copywriter, but you don't live in a snazzy suburban area, with cool cafes and agencies aplenty. Instead, you're 8 hours from the nearest big city.

How does being a regional copywriter impact your client list, your rates, and the number of meetings you have to attend?

Our guest today is a 10-year Copybeast, with small humans and a big list of achievements.

From her home offices, she's built a successful copywriting business that allows her to support her family, have a flexible lifestyle and even employ her lovely mum.

So, if you want to know how to juggle all the things and have a fabulous, successful business wherever you are, this is the episode for you.

Tune in to Learn:

• Sarah-Joy's career journey before becoming a copywriter

• The differences in working as a regional copywriter vs. working in a large city

• Sarah-Joy's biggest copywriting career win

• Sarah-Joy's biggest copywriting career fail

• Keeping it in the family: Why Sarah-Joy employs her mum, and why it works so well

• How giving birth to two humans has affected her business

• Sarah-Joy's number one favourite copywriting tool

• Sarah-Joy's tip for newbie copywriters

Useful Resources:

• Grammarly

• Markup.io

• WordTune

• Sales Page Course

Head to episode notes

Freebies:

• Free webinar: Your first month as a copywriter

• Free rates guide

Membership: Join now

In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business.

Today I want to talk to you about confidence and why it's the maker or breaker of your copywriting business.

I'll cover why you should:

1. Be kind to yourself.

2. Realise you're not alone.

3. Set goals for yourself.

4. Work out strategies for tricky situations

5. Practice talking to clients with friends (phone script)

6. Use templates/ and email formats

Freebies

1. Free rates guide

Membership: Join now

Okay we have a new podcast theme, it's called AWARD WINNERS, and in these episode I'm talking to winners from the Clever Copywriting school awards. I'll be asking: What do they think made them the stand out to win the awards. What advice and tips can they offer you? What are challenges they've faced? And common mistakes they see their peers making? These are useful, practical and hopefully inspiring episodes from glorious yet humble writers.

I hope you enjoy them.

Okay we have a new podcast theme, it's called AWARD WINNERS, and in these episode I'm talking to winners from the Clever Copywriting school awards. I'll be asking: What do they think made them the stand out to win the awards. What advice and tips can they offer you? What are challenges they've faced? And common mistakes they see their peers making? These are useful, practical and hopefully inspiring episodes from glorious yet humble writers.

I hope you enjoy them.

Tune in to learn:

• What it takes to be a great content writer

• What it takes to be a great copywriter

• Common mistakes that copywriters make (and how you can avoid them)

• Clare and Caitlin's number one favourite copywriting tools

• Challenges that Clare and Caitlin have overcome in their careers

• How ChatGPT is going to change things

• Clare and Caitlin's tips for copywriters new to the scene

Useful Resources:

• Asana

• Notion

• ChatGPT

• Wordtune

Head to episode notes

• Blog

Freebies

1. Free webinar: Your first month as a copywriter

2. Free rates guide

Membership: Join now