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Following copywriting formulas to victory (Tip)
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business.
Today I want to talk to you about my favourite copywriting formula.
PAS (Problem / Agitate / Solve)
Other useful formulas:
- AIDA (Attention/Interest/Desire/Action)
- ACCA (Awareness/Comprehension/Conviction/Action)
- BAB (Before/After/Bridge)
- FAB (Features/Advantages/Benefits)
- CCCC (Clear/Concise/Credible/Compelling)
- AIDPPC (Attention/Interest/Description/Persuasion/Proof/Colours)
Listen to all tip episodes here.
Freebies
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Free rates guide
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By Kate Toon
5
22 ratings
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business.
Today I want to talk to you about my favourite copywriting formula.
PAS (Problem / Agitate / Solve)
Other useful formulas:
- AIDA (Attention/Interest/Desire/Action)
- ACCA (Awareness/Comprehension/Conviction/Action)
- BAB (Before/After/Bridge)
- FAB (Features/Advantages/Benefits)
- CCCC (Clear/Concise/Credible/Compelling)
- AIDPPC (Attention/Interest/Description/Persuasion/Proof/Colours)
Listen to all tip episodes here.
Freebies
-
Free rates guide