Ugh, content marketing, it just sounds so, well boring.

And content, really? Does it actually generate sales or just contribute to the noise on the interwebs?

How do you create snappy content that woos the TOFUs, comforts the MOFUs and gets the BOFUs to reach for their credit cards?

Today's guest specialises in long-form content marketing, helping her clients connect with customers through personal stories, informative blogs and free advice.

Get ready to hear how you can woo and wow your client through the power of content marketing services.

Tune in to learn:

• How Jody moved from corporate marketing to copywriting

• How the US copywriting market compares to Australia

• How content writing differs from copywriting

• How long-form content writing fits into building brand awareness and making the sale

• Where long and short-form content works best

• How Jody incorporates AI as a tool in client projects

• How Jody packages and sells content marketing strategy to clients

• The biggest challenges Jody has faced as a copywriter and content writer

• Jody's top copywriting tools

• Jody's advice for new copywriters

Useful resources:

• Grammarly

• NaturalReader

Head to episode notes

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