How effective is your FFA chapter's social media strategy? Raquel Taylor, Taylor Ruth, and Nathan Conner dive into research exploring how secondary agriculture teachers use social media to promote their FFA chapters. We examine which platforms are favored, the content shared, and the significant benefits teachers experience. Despite widespread use, findings reveal untapped potential and a clear need for professional development. This is a must-listen for insights into optimizing your social media presence, reaching the right audiences, and elevating your FFA chapter's story online for greater impact.

Journal article: https://jae-online.org/index.php/jae/article/view/40