From an enormous virtual reality experience to the smallest logo on a coffee cup (with a corresponding please-see line), how do we shepherd ideas from kick-off to conference? Join new podcast team member, Deana Rauh, as she speaks with an amazing group of people who have brought life to brands and disease awareness at a variety of global conferences. Special thank you to Heather Canova, Lana Lemon, Natalie Mercer, Meghan Natalicchio, and Estelle Ruidiaz for participating!