How many times have you been swayed to try a product due to a message or video that didn’t even come from that brand? In the age of social media trends and the ease of widespread opinion-sharing, some brands can just get lucky. Listen to Kendall Colletti, E’lana Lemon, and Kelly O’Grady chat about some of these viral marketing accidents and what the implications are for brands that have been subject to them.

Explore the unique intersection between sports and emotion as the podcast team reflects on and replays Super Bowl LVIII discussing the advertisements and the surprising impact of how watching sports can affect your health.

Some members of the podcast team (Deana Rauh, Natalie Mercer, Kendall Colletti) share their thoughts on those ill-fated new year’s resolutions and offer tips for sustainable intentions in physical, mental, and emotional health.  

Social media can feel taboo in the pharmaceutical industry. With so many legal and regulatory compliances to adhere to, some brands may not feel it’s worth the effort. Join Kendall Colletti as she chats with Zakkiya Miller, Director of Social Media Strategy at McCann Health New Jersey, to find out how pharma brands can thrive on social. They discuss the nuances of social media platforms, how they can be used for both patient and physician engagement, the differences between paid and organic media, and how pharma can take advantage of trending content.

Many people can’t wait to click that ‘skip ad’ button or scroll right past a promotional post, so how do capture our audience’s attention to make the most of it? Deana Rauh sits down with Ben Red, Dane Gianarkis, and Zakkiya Miller to discuss the line between advertising and entertainment and what can be strategically gained from blurring it. We consider what defines entertainment, its emotional experience, and its potential in healthcare marketing.

View the Mirum Pharmaceuticals virtual reality Alagille syndrome example >

Disclaimer: The views and opinions expressed by individuals are their own and not representative of MHNJ or IPG Health.  

In recent years, fertility preservation, specifically egg freezing, has changed from a medical necessity to an elective procedure. More women than ever are deciding to freeze their eggs to improve their chances of having children later in life.

Join an intimate conversation between two longtime friends and former colleagues, who also happen to be in healthcare marketing, as they discuss the patient journey and debunk myths about egg freezing along the way.

We’ve all heard artificial intelligence, or AI, being discussed in the news or in passing conversation, but what does AI actually do?  What are the programs and where are the ethical boundaries of how they are used?

Join our panelists, Samantha Catoggio, Jai Brinkofski, Ying Wong, and Mike Nuckols, in our first AI-enhanced episode (using Adobe Enhance) as they explore what AI looks like in-practice and the potential ethical dilemmas we may face as its capabilities grow.

1 in 5 adults in the US experience mental illness each year, yet stigma persists around mental health. In honor of Mental Health Awareness Month, Deana Rauh chats with Jessica Michels and Olivia Hurley about the importance of mental health through the lens of their personal understanding. What even is mental health? What role does it play both personally and professionally? And how can we prioritize ourselves to begin drawing boundaries that protect our mental well-being?

We all know that marketing shows the best side of a product, but when does false advertising begin to make a fool of the consumer?

Join our guest host, Victoria Michels, as well as Deana Rauh, and Natalie Mercer, as they dig into advertising faux pas of the past and the lasting macro and micro cultural impacts that no one saw coming.

You've heard the term "metaverse", but do you really know what it entails?  On this month's episode, we welcomed guest host Ben Zanghi and participants Jethro Grassie and Christopher Hefferon from McCann Health New Jersey to both define and discuss the metaverse as we know it today.  Join us to learn about where the metaverse began, where it stands to go in a digital age, and what we will need to watch for in a metaverse consumer space.