Commemorating one year in lockdown, we revisit a roundtable discussion with members of the MHNJ Strategy and Science teams who had the opportunity to interview an HCP on the frontlines of the pandemic in the spring of 2020.

What is it like to market a treatment for a disease you have? To answer that question, we chatted with Scott Sisti from Xcelerate Oncology, who shared his personal experience with type 2 diabetes—a disease of willpower—and how it impacted his agency team, his clients, and the brand itself.