Every Instagram profile suffers from a major flaw, you can only add one link for the entire profile. This problem has forced influencers to constantly tell their audience to check the 'link in bio'. It’s clunky and a frustration of many users. Alex and Anthony Zaccaria were running a successful digital agency when they grew frustrated with constantly updating their links, so they came up with a solution. It’s called Linktree and within just a few years has grown organically to almost four million users.

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