BootTrapped

In the newest episode of the BootTrapped podcast, Khalid and Ayat talk about what's been going on with their two companies over the past year. They also dive into the specifics of:

• FigPii's impressive growth. 🚀
• Invesp doubling in size. 🤯
• Clients staying with Invesp for longer on average. 📈
• Plus, many other exciting developments

Don’t miss the BootTrapped podcast dropping every Tuesday, discussing a husband and wife's entrepreneurship journey of running one of the biggest CRO agencies globally and a SaaS startup. 

I won't spoil what I did to save up hours of my day in the first line of the episode description, but feel free to guess before listening to the episode.

I & Ayat (Once again) find that we've signed up for something that we don't have time for and I'm not sure how we'd do it, but we'll see.

We've got some huge updates regarding the team and how they're now much happier and more efficient and much more. Tune in if you want to know the latest updates on FigPii & Invesp.

 


Check out the timestamps if you want to know what's talked about in this episode, and don't forget to tune in every Tuesday to listen to the latest episode and learn something new.

Timestamps:

00:38 Episode Intro

01:19 The Never-Ending Meetings Issue (Ayat’s Updates)

04:24 The CRO Team & The Optimizations Pods

06:42 What’s An Optimization Pod?

09:23 Are You An Executive Assistant? Ayat Is Looking For You!

10:03 Khalid’s Thoughts On Having An Executive Assistant 

12:32 Conferences, Conferences Everywhere.

15:15 eCommerce LinkedIn Live With Ayat

17:59 BootTrapped But As A LinkedIn Live?

18:58 Moving From ZenCaster To Riverside

20:15 Internal CRO Training! 

24:24 New Business Model For FigPii?

27:53 Simba Gets Promoted As A Head Of Marketing! 

30:16 A New Feature Release In FigPii

31:28 Ayat’s Lessons From Last Week

33:23 Khalid’s Lessons From Last Week

35:37 Ayat’s Plans For Next Week

40:04 Khalid’s Plans For Next Week

 
Don't forget to follow Invesp and FigPii over on LinkedIn.

https://www.linkedin.com/company/invesp
https://www.linkedin.com/company/figpii

Also, don't forget to follow Khalid & Ayat On LinkedIn & Instagram.

https://www.linkedin.com/in/khalidh/
https://www.linkedin.com/in/ayatshukairy/
https://instagram.com/diffrant_marketing

Editor's Note: I'm testing a new idea to see if anyone reads the description, so if you read them, let me know on LinkedIn, take a screenshot, and @ me.

https://www.linkedin.com/in/mostafa-daoud/

You Wouldn't believe what happened in this episode of BootTrapped.

I and Ayat found ourselves again in a hot-take on employment and reported hours per week.

This wasn't the only thing interesting in this episode, but I don't want to spoil much of what happens. If you want to know what happened, tune in!

Check out the timestamps if you want to know what's talked about in this episode, and don't forget to tune in every Tuesday to listen to the latest episode and learn something new.

Timestamps:

01:04 Episode Intro
01:33 Ayat's Updates
05:01 How To Deal With Time Tracking & Expectations From Employees
12:35 How Do You Balance Task Balance With The Team?
15:19 Khalid's Updates
17:30 What Did Ayat Think About The Mastermind?
18:30 Cold Emailing, For FigPii?
24:21 Invesp Redesigned FigPii's Signup Process, How Did It Improve?
27:25 CRO Live Hour / Video Production For Khalid
28:52 Ayat's Big Lessons For Last Week
33:10 Khalid's Big Lessons For Last Week
36:00 The Rainmaker Dilemma
39:50 Ayat's Plans For Next Week
40:30 Khalid's Plans For Next Week



 
Don't forget to follow Invesp and FigPii over on LinkedIn.

https://www.linkedin.com/company/invesp
https://www.linkedin.com/company/figpii

Also, don't forget to follow Khalid & Ayat On LinkedIn & Instagram.

https://www.linkedin.com/in/khalidh/
https://www.linkedin.com/in/ayatshukairy/
https://instagram.com/diffrant_marketing

In this episode of BootTrapped, Khalid Saleh and Ayat Shukairy talk about their week, how it's going, what challenges they faced, how they overcame them, and their plans for the future?

Check out the timestamps if you want to know what's talked about in this episode, and don't forget to tune in every Tuesday to listen to the latest episode and learn something new.

Timestamps:

00:57 Episode Intro
02:00 How It All Started
03:44 How Did Invesp Start?
11:40 The First Project In The Journey
07:36 How Do We Motivate The Team To Suggest Improvements To The Process
14:25 Khalid, You Should Quit
19:04 Our CRO Book
23:00 Khalid Disappeared From The Picture
28:00 How Did FigPii Start?
35:20 Parting Words



 
Don't forget to follow Invesp and FigPii over on LinkedIn.

https://www.linkedin.com/company/invesp
https://www.linkedin.com/company/figpii

Also, don't forget to follow Khalid & Ayat On LinkedIn & Instagram.

https://www.linkedin.com/in/khalidh/
https://www.linkedin.com/in/ayatshukairy/
https://instagram.com/diffrant_marketing

In this episode of BootTrapped, Khalid Saleh and Ayat Shukairy talk about their week, how it's going, what challenges they faced, how they overcame them, and their plans for the future?

Check out the timestamps if you want to know what's talked about in this episode, and don't forget to tune in every Tuesday to listen to the latest episode and learn something new.

Timestamps:

00:57 Episode Intro
01:33 Ayat's Updates On Invesp / Herself
02:50 How To Deal With Savvy and Sophisticated Clients
03:28 Ayat Talks More About Her Team
05:30 Khalid Asks Ayat About Her Team Career Path, What's Her Thoughts?
08:35 Khalid's Thoughts On Titles & Experience
13:15 How It Is Writing A Book?
14:42 Working With Savvy and Sophisticated Clients, Pros & Cons?
17:16 Khalid's Updates On FigPii
18:22 Launching Our FigPii Shopify Plugin
19:42 Revamping FigPii's Content Strategy
23:20 We're A Media Team Working In A SaaS Company
26:40 How Hiring Executive Assistant Changed My Life?
27:20 Ayat's Big Lessons For This Week / Quarter
29:00 Khalid's Big Lessons For This Week
33:14 Ayat's Plans For Next Week
35:50 Khalid's Plans For Next Week

 
Don't forget to follow Invesp and FigPii over on LinkedIn.

https://www.linkedin.com/company/invesp
https://www.linkedin.com/company/figpii

Also, don't forget to follow Khalid & Ayat On LinkedIn & Instagram.

https://www.linkedin.com/in/khalidh/
https://www.linkedin.com/in/ayatshukairy/
https://instagram.com/diffrant_marketing

In this episode of BootTrapped, Khalid Saleh and Ayat Shukairy talk about their week, how it's going, what challenges they faced, how they overcame them, and their plans for the future?

Check out the timestamps if you want to know what's talked about in this episode, and don't forget to tune in every Tuesday to listen to the latest episode and learn something new.

Timestamps:

01:10 Episode Intro
01:20 Ayat's Updates On Invesp
04:10 Khalid Explains Invesp's Black Friday Experiments
05:09 Is It Typical To Not Run Against A Control With A/B Testing?
06:05 How Does Ayat & Her Team Deal With Stress Because Of BF/CM?
09:33 Ayat Speaking At Summits And Conferences
11:01 Khalid's Updates On FigPii
14:43 Smart Optimization Algorithm
18:28 Khalid's Thoughts About FIgPii Event And How To Market It
19:59 Ayat's Thoughts About The Diversity Of Speakers
21:16 Khalid's Trip To Vegas
22:15 Khalid's Thoughts About The Value Of Confrencesses
23:43 Khalid's Big Lessons For This Week
26:29 Ayat's Big Lessons For This Week
30:30 Ayat's Plans For Next Week
30:53 Khalid's Plans For Next Week



 
Don't forget to follow Invesp and FigPii over on LinkedIn.

https://www.linkedin.com/company/invesp
https://www.linkedin.com/company/figpii

Also, don't forget to follow Khalid & Ayat On LinkedIn & Instagram.

https://www.linkedin.com/in/khalidh/
https://www.linkedin.com/in/ayatshukairy/
https://instagram.com/diffrant_marketing

In this episode of BootTrapped, Khalid Saleh and Ayat Shukairy talk about their week, how it's going, what challenges they faced, how they overcame them, and their plans for the future?

Check out the timestamps if you want to know what's talked about in this episode, and don't forget to tune in every Tuesday to listen to the latest episode and learn something new.

Timestamps: 

01:02 Episode Intro

01:13 Ayat's Updates On Invesp

04:04 A/B Testing On Black Friday, Thoughts About it

07:44 How To Do A/B Testing On Black Friday?

08:53 Figuring Out The Company's Culture

12:54 Khalid's Updates On FigPii

16:26 Company-Wide Reporting

22:38 BootTrapped Got Launched Late, Blame Mostafa

23:00 Why The Show Is Called BootTrapped

26:00 LinkedIn Live, Khalid's Thoughts, And Experiments

26:40 Sales Position At FigPii

28:59 Ayat's Lessons For This Week

30:53 Khalid's Lessons For This Week

33:50 Ayat's Plans For Next Week

35:06 Khalid's Plans For Next Week

Don't forget to follow Invesp and FigPii over on LinkedIn 

https://www.linkedin.com/company/invesp

https://www.linkedin.com/company/figpii

Also, don't forget to follow Khalid & Ayat On LinkedIn & Instagram

https://www.linkedin.com/in/khalidh/

https://www.linkedin.com/in/ayatshukairy/

https://instagram.com/diffrant_marketing

In this episode of BootTrapped Khalid Saleh and Ayat Shukairy talk about their week, how it’s going, what challenges they faced, how they overcame them, and what are their plans for the future?

Check out the timestamps if you want to know what’s talked about in this episode, and don’t forget to tune in every Tuesday to listen to the latest episode and learn something new.

Timestamps: 

01:00 Episode Intro

01:23 Ayat's Updates On Invesp

02:45 Doing Projects The Right Way!

04:30 What Specific Metrics To Track The Success Of A Project?

07:00 Updating Old Processes And Documenting Them

08:10 What's Ab A/B Test

10:12 The Process Of Creating The Process

11:27 What Software To Use For Documenting And How To Ensure Everything Is Up To Date?

13:12 Trying A New Handsoff Way Of Work, Will It Work? Ayat's Perspective

15:07 Trying A New Handsoff Way Of Work, Will It Work? Employee's Perspective

16:55 Regular Check-ins With Our Team Members

18:53 Khalid's Updates On FigPii

21:18 FigPii's Video Editing Process

22:00 The Team Moving To Clickup

26:13 How Are We Tracking KPIs & My Thoughts About It

27:56 KPIs vs OKRs

31:22 Ayat's Lessons For This Week

33:30 Khalid's Lessons For This Week

35:12 Ayat's Plans For Next Week

36:57 Khalid's Plans For Next Week

Don't forget to follow Invesp and FigPii over on LinkedIn 

https://www.linkedin.com/company/invesp

https://www.linkedin.com/company/figpii

Also, don’t forget to follow Khalid & Ayat On LinkedIn & Instagram

https://www.linkedin.com/in/khalidh/

https://www.linkedin.com/in/ayatshukairy/

https://instagram.com/diffrant_marketing

In this episode of BootTrapped, Khalid Saleh and Ayat Shukairy talk about their week, how it's going, what challenges they faced, how they overcame them, and their plans for the future?

Check out the timestamps if you want to know what's talked about in this episode, and don't forget to tune in every Tuesday to listen to the latest episode and learn something new.

Timestamps: 

1:02 Episode Intro
01:21 Ayat's Updates On Invesp
02:12 How Invesp Works With Its Clients
03:34 How Many Clients A Single Specialist Can Handle
05:50 The Conversion Optimization Team Makeup 
09:21 How To Ensure Your Junior Employees Get The Best Training, Especially When Dealing With Clients
11:30 Thoughts On Training Classes vs. Live Training 
15:15 Khalid's Updates On FigPii
16:28 Debating On Using Multiple Project Management Software
19:12 We've Launched Our Public Roadmap!
20:13 Hiring For FigPii & Invesp 
21:59 Ayat's Lessons For This Week
23:29 Khalid's Lessons For This Week
25:47 Ayat's Plans For Next Week
27:02 Khalid's Plans For Next Week

Don't forget to follow Invesp and FigPii over on LinkedIn 

https://www.linkedin.com/company/invesp

https://www.linkedin.com/company/figpii

Also, don't forget to follow Khalid & Ayat On LinkedIn & Instagram

https://www.linkedin.com/in/khalidh/

https://www.linkedin.com/in/ayatshukairy/

https://instagram.com/diffrant_marketing

In this episode of BootTrapped Khalid Saleh and Ayat Shukairy talk about their week, how it’s going, what challenges they faced, how they overcame them, and what are their plans for the future?

Check out the timestamps if you want to know what’s talked about in this episode, and don’t forget to tune in every Tuesday to listen to the latest episode and learn something new.

Timestamps: 

1:17 Episode Intro

02:02 Ayat's Updates On Invesp (How To Deal With Churn Over)

03:15 Drilling Deeper Into Employee Churnover

08:03 Essential Things To Look At When Hiring New Employee

08:44 Employee Training And Thoughts & Mistakes About Hiring Seniors

10:07 Other Updates at Invesp

11:02 The Aha Moments and Unexpected Things

11:45 Designers & Developer Briefs (Explained)

14:01 Resistance From The Team In Adapting To Changes

14:43 Khalid's Updates On FigPii (Development Cycles)

16:25 FigPii's Recommendation Engine & Why You Need It!

17:27 Changes In FigPii's Marketing Team And Thoughts About It

20:21 Updates On Subscription Numbers

21:44 Growth Problems For FigPii & Invesp

23:21 Interesting Lessons From Last Quarter

25:26 FIgPii Event "How Agencies Dominate The Scene"

26:24 Ayat's Plans For Next Week

27:46 Khalid's Plans For Next Week

Don't forget to follow Invesp and FigPii over on LinkedIn 

https://www.linkedin.com/company/invesp

https://www.linkedin.com/company/figpii

Also, don’t forget to follow Khalid & Ayat On LinkedIn & Instagram

https://www.linkedin.com/in/khalidh/

https://www.linkedin.com/in/ayatshukairy/

https://instagram.com/diffrant_marketing