Booty and the Beast

Aaron Heidbreicht, the Chief Revenue Officer, takes us through his journey which starts at the MLB level, to GNC to landing a job with Nutrabolt (C4) early in his career where he helped build the brand to a behemoth and eventually finding his way to Kaged.

From playing in the minors to becoming the President of 1st Phorm, Sal Frisella has experienced life. Sal discusses his journey into help build 1st Phorm International into a $200 million+ a year business.

Cody Stephens, President of 5 Star Nutrition, discusses the roots of 5 Star Nutrition, how the business grew to 60+ locations, creating their wholesale brand and how they are adding value to their wholesale brand through consulting and education.

Chris Waldrum, founder of Inspired Nutraceuticals, discusses his next venture in sports and active nutrition after moving on from his own company.

Decorated olympic style weight lifting champion Natalie Joy discusses her journey in the world of competitive weight lifting as a woman, her accomplishments which span from state championships to and induction into the hall of fame as well as her legacy on the sport.

In part two of the myths of health and fitness, Ryan and Danielle discuss multiple fitness myths that blanket the internet and gym goers across the globe.

The internet is filled with myths and theories, so it is hard to tell what is true and what is not. Ryan and Danielle talk about some of the common myths and share their insights.

Axe & Sledge head formulator Heather Jacques discusses her journey to becoming the formulator for Axe & Sledge. Heather takes us to her decision to drop out of college to pursue a position with PricePlow which eventually led her to Axe & Sledge, her goals at Axe & Sledge and the possibility of her own line in the future.

Each year only 38% of US adults make New Year resolutions. Out of that 38%, only 10% succeed. Ryan and Danielle discuss how to set realistic goals and accomplish them for 2023.

Blessing discusses his journey in bodybuilding and his feelings as we lead up to the 2022 Mr. Olympia, his very first Olympia. He talks family, RedCon1, MuscleTech, and more!