Greg Helton, Chief Marketing Officer for MuscleSport and other brands, discusses how to approach marketing in the sports nutrition business, trends he sees in the industry, jealousy in the industry and future growth and innovation for MuscleSport in 2019.

Mujtaba Khawaja, CEO of Olympus Labs/Olympus Lyfestyle discusses his influences for his brand, how Olympus Labs started, what he's learned in his time in the industry and the future direction of the brand.

Sparta Nutrition owners Mo and Mustafa join the show to discuss Sparta's beginnings, their vision for the brand, their influences in life and where they see Sparta Nutrition going in 2019.

Fitness Informant CEO Ryan Bucki discusses the topic of transparency as it relates to Fitness Informant. He discusses Fitness Informant's business model and how the brand generates revenue and he provides an update on TRT.

Drew Peters aka Vanilla Gorilla, Director of Science at GAT, discusses using SupplementReviews.com as a platform for acceleration into sports nutrition, formulating for canned beverage vs. powders, margin-first innovation vs. consumer-first innovation, using smaller companies for inspiration, DMAA and stimulants and his passion for nutrition. 

Rich Gaspari discusses starting Gaspari Nutrition post-bodybuilding career, building the brand to a $95 million dollar company, almost losing everything while falling into bankruptcy while he went through a bitter divorce and bad business relationships, liquidating the company to a foreign investor, partnering with Jared Wheat and finally bringing Gaspari back under his control to steer the brand in a new direction.

Weight loss is a goal many seek, but many don't understand how to lose weight or what impacts weight loss. Ryan discusses five key points on why people struggle to lose weight and body fat.

Doug Miller, CEO Core Nutritonals, Merica Labz, Merica Energy, Arms Race Nutriton and Nutrition Corners, discusses his start in sports nutrition, philosophy behind his brands, owning a retail store, innovation, family steroids and more.

Aaron Singerman, CEO RedCon1, and Kris Gethin, CEO of Kaged Muscle Supplements, are on the show at the same time discussing their starts in the supplement industry, how they built their respective brands - the similarities and differences - their business models today, their thoughts on traditional retail, proprietary blends and their ideas for 2019.

Kenton Engel, the Chief Marketing Officer for Core Nutritionals, Merica Labz, Merica Energy, Nutrition Corners and co-founder of Arms Race Nutrition joins the podcast to discuss innovation within the industry given the regulatory guidelines that dietary supplement companies must follow.