Bored To Boss

Get the lowdown on how to perfect publicity. Georgia is joined by her publicist Tess Woolcock for bonus info on how to land your business promotion and media.

With over 15 years media experience in both Australia and New Zealand, Tess started up her business, Pop Publicity, in 2020. Specialising in boosting established profiles to brand launches, Georgia picks Tess's brilliant and strategic PR brain.

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It’s in the name. Sam Levi is as luxe as they come when it comes to running a business. Sam started up his first-of-its-kind beauty brand Luxe Sticks in lockdown and has since become a force to be reckoned with in the business world. 

On launch day, Luxe sticks sold out within 48-hours on launch day, fast-forward to now, Sam hosts an entrepreneurial TV show: Take Your Shot with Sam Levi. 

Find out what it takes to run an internationally recognised business, the inspiration behind the brand and what it was like to be one of the first openly gay men on New Zealand reality television. 

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After launching Bondi Blades in 2020, Ali Clarke has built a razor-sharp business brain with huge amounts of international success and recognition. Ali has utilised her networking skills and successfully grown her product-based business into a retail agency for other businesses. 

From navigating distribution, pitching to retailers and being the trend as opposed to following them, join Ali and Georgia for a ‘tell-all’ style chat about business and the startup process.  

Ali recognises that her happiness and success in business comes down to family. Being able to work with her husband and having something to pass on to her daughter, Ali’s insights on family and business balance are inspirational. 

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With over 10 years' experience in the content creation world, Simone Anderson has built up her name to be a thriving business. Simone is a social media sensation, published author, writer, blogger, health guru, speaker, make-up artist and entrepreneur. In 2020, she launched her all-inclusive activewear brand Embrace Active, a gamechanger in sportswear. 

Being a trailblazer in the ‘influencer marketing’ world, she has amassed a community that trusts and loves her brand... however being in the public eye will always come with scrutiny. 

Join Georgia and Simone for Episode 8 as they get real about the ups and downs of business as well as all the best tips for organising your life! 

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Learn how to boss from the Kiwi Queen of Content! You’ve already ventured deep into Lisa’s tongue-and-cheek, relatable TikTok videos, but did you know that building her personal brand was a strategy to launch her business? 

Lisa is the creator and founder of Harper James, a brand who is dedicated to pushing the boundaries in intimates. The most admirable part of her brand is making EVERYONE feel comfortable and supported.  

Whether it is in business or content, Lisa has a relatable presence that we are all enticed by. Join Georgia and Lisa, in Episode 7, for a friendly chat about appealing to audiences, merging personal brands with your business and managing stock numbers.  

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Make room! The savviest social media gal has entered the chat.  

For Episode 6 of ‘Bored to Boss’ Georgia picks Briahna Barrett’s business brain. As the marketing guru at @savvysocialnz , Her Hustle podcast host and shareholder of ed&i, Bri gives insight on TikTok, building a brand and how she convinced her bosses to send her to Tomorrowland.  

Bri’s infectious energy and bubbly personality is admirable, second only to what she has achieved in business. Freelancing for multiple high-profile brands, her one-woman band is driven by an unreal understanding of the social media world.  

This chat will feel like a brunch date with your besties... so crank up the coffee machine, froth the milk and lock into this epic episode, as you get the downlow on all things TikTok advertising, algorithms, viral videos and brand growth.   

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Let’s chat about one of the biggest questions in business; Is all publicity GOOD publicity?  

Georgia is joined by Married at First Sight Season 11 star, Lauren Dunn. From across the ditch, Lauren’s dry and standout sense of humour lights up ‘Bored to Boss’ as she dives into her experience with being a personal brand and leveraging a following to launch a product. 

Lauren is not only a badass reality star, she also owns a successful hospitality PR and marketing business, LCD Consulting, as well as a food page: @so.cooked. Juggling everything like a boss the only thing that's burnt out is the turkey.  

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In business, something is always baking, and Jess Owens from Just Jess Boujee Bakery has more than just one bun in the oven. With a baby on the way and running a badass business, Episode 4 of ‘Bored to Boss’ answers the tough question of 'how can women find balance while running a business and starting a family?'  

Seven years ago, Jess was bored at her marketing day job, but she had something sweet cooking behind the scenes. Jess delves into her journey from being a home baker to starting up her own bakery and how she uses social media to promote her business’s growth. They discuss how Jess's personal brand has evolved alongside Just Jess Boujee Bakery and the benefits of keeping them separate. 

Now, Jess is embarking on a new chapter as she awaits the arrival of her baby girl. Listen to how she has prepared her business for this change and the steps taken to ensure a smooth transition as she goes on maternity leave. 

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You’ll be hard pressed to find more of a marketing genius than Kennedy Anderson, the Owner of The Teeth Whitening Company. 

Is User-Generated Content dead? What is the new age of Office Generated Content? And how can skill stacking be essential to running a business? Georgia and Kennedy ask the big questions and delve into the reality of fired, dropping out of university and what it really takes to build a successful business. 

Episode 3 of ‘Bored to Boss’ covers all things marketing, guerilla advertising, paying for ads and knowing when to seek help.  

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In Episode Two of ‘Bored to Boss’, Georgia is thrilled to be joined by Devon Eastwood, the owner of Silver Linings Collective, where she designs stunning silver and 18K gold jewellery.  

Devon shares the inspiring story of how she transitioned from her previous role at Mitre 10 to starting her own company. She delves into the daunting experience of finding manufacturers, handling stock and ordering. 

From balancing the demands of running a small business and raising her toddler, Devon also opens up about juggling family and work life, as well as the ups and downs of her entrepreneurial journey, all while offering valuable insights for anyone looking to start their own.  

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