Boring Companies Die First

Pixar's seven sentence-starters, first written by storyboard artist Emma Coats, form the cleanest narrative tool in cinema. This episode shows how to use the Storyspine to shape a pitch, a brand or a company's story.

Why does the brain believe almost anything when it arrives inside a story? Three findings from three fields of research show that narrative is not a trick but the way people take in information.

Name the last earnings call you remember, then name a film that made you cry. This opening episode explains why audiences forget facts but keep stories, and why that gap is the most valuable opportunity in business.

The Foreword of Boring Companies Die First (2nd Edition) by Sidharth Jain. Listen after Episode 0 and before Episode 1.

Why a second edition arrived so quickly, and what changed when the AI moment began to make every pitch sound the same. Sidharth Jain sets out how the book works and how to get the most from it.