If your email list isn’t making money… you’re probably making one (or more) of these mistakes.

In this episode of Boss Lady Social, Courtney Sjoberg Davini breaks down the most common email marketing mistakes she sees as a fractional CMO working with online business owners, coaches, and creatives.

Email marketing is NOT dead, but most people are using it wrong.

From inconsistent email schedules to poor subject lines to relying too heavily on social media, these mistakes are quietly killing your conversions.

The good news? Most of them are simple fixes that can dramatically increase your sales.

In this episode, you’ll learn:

•  Why email marketing still has the highest ROI in 2026 
•  The real difference between Instagram reach vs email reach 
•  How often you should actually be emailing your list 
•  Why only emailing during sales is hurting your business 
•  How many emails you should send during a launch 
•  Why cleaning your email list improves deliverability 
•  How segmentation and tagging increase conversions 
•  Why talking to “everyone” is lowering your engagement 
•  How to understand your email metrics (open rates, clicks, etc.) 
•  Why tracking your emails with UTM links matters 
•  How to write better subject lines that get opened 
•  Why plain text emails outperform overly designed emails 
•  How to use social media to grow your email list (not replace it) 

Resources & Links:

👉 Start building your email system here: https://bit.ly/4maO90M

👉 Follow Courtney on Instagram: https://www.instagram.com/courtneydavini

Support the show

If you feel like you’re posting constantly but still not making real money in your business… this episode is for you.

Because here’s the truth:

👉 You don’t need to post more

👉 You need a marketing system

In this episode, I’m breaking down what actually turns content into sales, and why so many entrepreneurs are stuck in “posting mode” instead of building something that converts.

We’re talking about:

• why posting alone doesn’t make you money
• the difference between content and strategy
• what a simple marketing system actually looks like
• how to start turning attention into leads and sales

If you’ve been showing up, doing everything “right,” and still not seeing results… you’re not crazy. You’re just missing the system behind it.

And once you see it, you can’t unsee it.

🎧 Start here, then binge the rest:

Episode 3 → Why Posting on Social Media is NOT a Marketing Strategy

Episode 2 → Why Your Online Business Still Isn’t Making Real Money

Episode 1 → Where the Hell I’ve Been for Two Years

If this episode hit for you, come hang out with me on Instagram where I share more strategy, real talk, and behind-the-scenes of building a profitable online business:

👉 www.instagram.com/courtneydavini

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Why Posting on Social Media Is Not a Marketing Strategy

If you think posting more on Instagram, creating more Reels, or chasing more followers will automatically grow your business… this episode might change the way you look at marketing forever.

In this episode of Boss Lady Social, Courtney Davini explains why posting on social media is not actually a marketing strategy, and why so many entrepreneurs are stuck in what she calls “posting mode.”

Posting is only one small piece of a much bigger puzzle.

Real marketing strategy includes things like funnels, landing pages, email lists, trust building, and systems that turn attention into actual revenue.

Courtney shares the moment this lesson clicked for her while building The Hashtag Files, when she stopped just posting content and started using a free webinar to build trust with her audience. That shift helped her grow from $500/month to $10,000/month in just four months, and she never dipped below $10k/month for four years.

You’ll also learn why today’s trust economy means people need far more connection before buying, and why relying only on social media can slow your growth.

In this episode, we talk about:

• Why posting content is not the same as having a marketing strategy
• The difference between a posting schedule and a real marketing plan
• Why we’re now living in a trust economy and what that means for online businesses
• Why people now need 27–40+ trust touchpoints before buying
• The real role social media should play in your marketing strategy
• Why building an email list, podcast, or long-form content builds trust faster
• How to create valuable freebies that naturally lead to sales
• Why focusing on one core offer for 6–12 months can transform your business

If you feel like you're constantly posting but your business still isn’t making the money you want, this episode will help you understand why.

Because posting creates attention…

But strategy creates revenue.

Connect with Courtney

Follow Courtney on social media:
Instagram, Threads, TikTok: @CourtneyDavini

Subscribe to Boss Lady Social and tune in every Tuesday for episodes about building profitable online businesses, creating marketing systems, and designing a business that supports your life.

Topics Covered in This Episode

online business strategy
social media marketing strategy
building trust online
email marketing for entrepreneurs
how to grow an online business
marketing systems for online business
trust economy marketing
make money with a small audience

Support the show

Why Your Online Business Still Isn’t Making Real Money

If you’ve ever laid in bed at night wondering…

“Should I just go get a real job?”

This episode is for you.

So many entrepreneurs, especially women and moms building online businesses, are working constantly. They’re posting on social media, trying new strategies, launching offers, and doing all the things.

But the money still isn’t where they want it to be.

In this episode, Courtney Davini breaks down one of the biggest reasons online businesses struggle to scale:

Most people don’t actually have a marketing plan.

They have a posting schedule.

Courtney shares what she sees happening behind the scenes with clients, why constantly pivoting can stall your growth, and how today’s trust economy has completely changed how people buy online.

She also explains why building trust now takes 27–40+ touchpoints, why social media alone is not a strategy, and how focusing on one clear system helped her turn a $35 product into a million-dollar business.

In this episode, we talk about:

• Why posting on social media is not the same as having a marketing strategy
• The difference between working in your business and working on your business
• Why pivoting too quickly can confuse your audience and kill momentum
• How comparison to other entrepreneurs can sabotage your progress
• What a trust economy means for online businesses today
• Why building trust now takes 30–40+ touchpoints before someone buys
• The marketing system that helped scale The Hashtag Files to a million-dollar business
• Two key questions to ask if your business isn’t making the money you want

If you feel like you’re working really hard but your online business still isn’t making real money, this episode will help you understand what might actually be missing.

Because chances are…

You don’t need a new idea.

You need a real marketing system.

Subscribe + Connect

If this episode resonated with you, make sure to subscribe to Boss Lady Social so you don’t miss upcoming episodes about building profitable online businesses, marketing systems, and creating a business that supports your life.

You can also connect with Courtney on Instagram:

www.instagram.com/courtneydavini

Topics covered in this episode:

online business strategy
marketing plan vs posting schedule
how to scale an online business
building trust online
entrepreneur marketing systems
make money with a small audience

Support the show

Where the Hell I’ve Been for Two Years

Two years ago I basically disappeared from the internet.

No new podcast episodes.
No big content pushes.
No constant marketing.

And if you knew my business before that, you probably wondered what the hell happened.

In this first episode of the Boss Lady Social Podcast relaunch, I’m sharing the real story behind why I stepped away from the online business world, what changed when I became a mom, and why I’m coming back now with a completely different perspective on building a business.

Because here’s the truth most people don’t say out loud:

Growing followers and posting content does not automatically build a profitable business.

In this episode we talk about:

• Why I stepped away from the internet for two years
• Why social media is NOT the business
• What actually makes an online business profitable
• Why I’m bringing this podcast back

If you’re an ambitious woman or mom building an online business and you feel like you’re doing everything but your business still isn’t scaling, this podcast is for you.

This show is about building a business that gives you time freedom, money freedom, and control over your life, not one that burns you out.

Welcome back to Boss Lady Social.

Let’s get into it.

P.S. let's be friends on Instagram www.instagram.com/courtneydavini 

Support the show

Welcome to the Boss Lady Social! This a podcast for entrepreneurs who are looking for ACTIONABLE tips & game-changing insights to grow your business.

Over the past 10 years, I have had well over 15,000+ email subscribers and made LOTS of money from an engaged email list. EMAIL MARKETING IS NOT DEAD.

This episode is all about how to go from 0-500 Email Subscribers so you can ACTUALLY grow your business online and make a super healthy revenue.

Things we talk about:

1. Creating a VALUABLE freebie
2. Get feedback from someone you trust
3. Automations (Aweber is my FAV tool for newbies on email)
4. Pitch an upsell 
5. TESTING everything
6. Facebook Groups & Promos
7. Getting SEEN

If you want to learn more about email marketing, then this episode is for you!

LET'S CONNECT! Follow me on Instagram @thecourtneysjoberg

  👉🏼 Want MORE business help like this?? Each month I host live business trainings, coaching calls, and pass out valuable tools and resources  to help you grow your small business using FOR ONLY $22 (!) Inside The Biz Club Hub

👉🏼 Wanna grow your business or Instagram and learn to monetize your platform? Check out all of my courses on how I built a 6-figure business using the power of social media!

👉🏼 Check out my FREE Instagram Course for Creatives and Entrepreneurs

 👉🏼 Join my FREE Facebook Group for Female Entrepreneurs

Support the show

Welcome to the Boss Lady Social! This a podcast for entrepreneurs who are looking for ACTIONABLE tips & game-changing insights to grow your business.

Having imposter syndrome is common in a lot of humans, but entrepreneurs? It's basically a given.

In today's episode, we are talking about imposter syndrome and how it can relate to mental health and what to do to overcome it.

LET'S CONNECT! Follow me on Instagram @thecourtneysjoberg

 👉🏼 Want MORE business help like this?? Each month I host live business trainings, coaching calls, and pass out valuable tools and resources  to help you grow your small business using FOR ONLY $22 (!) Inside The Biz Club Hub

👉🏼 Wanna grow your business or Instagram and learn to monetize your platform? Check out all of my courses on how I built a 6-figure business using the power of social media

👉🏼 Check out my FREE Instagram Course for Creatives and Entrepreneurs

👉🏼 Join my FREE Facebook Group for Female Entrepreneurs

Support the show

Welcome to the Boss Lady Social! This a podcast for entrepreneurs who are looking for ACTIONABLE tips & game-changing insights to grow your business.

Today's episode is all about the most underrated marketing strategies to *actually* grow your business in 2023 & beyond!

Not all marketing strategies and tactics are equal. We are gonna cut through the noise and talk about what is working and what I think you should give a shot!

LET'S CONNECT! Follow me on Instagram @thecourtneysjoberg

  👉🏼 Want MORE business help like this?? Each month I host live business trainings, coaching calls, and pass out valuable tools and resources  to help you grow your small business using FOR ONLY $22 (!) Inside The Biz Club Hub

👉🏼 Wanna grow your business or Instagram and learn to monetize your platform? Check out all of my courses on how I built a 6-figure business using the power of social media!

👉🏼 Check out my FREE Instagram Course for Creatives and Entrepreneurs

👉🏼 Join my FREE Facebook Group for Female Entrepreneurs

Support the show

Welcome to the Boss Lady Social! This a podcast for entrepreneurs who are looking for ACTIONABLE tips & game-changing insights to grow your business.

In this episode, we are talking about how many times a week you should ACTUALLY be posting on your Instagram to grow and see results (and I promise this isn't something you have heard before).

So if you have struggled with being consistent online, don't know when to post or how much to post, this episode is for you!

LET'S CONNECT! Follow me on Instagram @thecourtneysjoberg

  👉🏼 GRAB THE ORGANIC TRACKER TALKED ABOUT IN THIS EPISODE! Want MORE business help like this?? Each month I host live business trainings, coaching calls, and pass out valuable tools and resources  to help you grow your small business using FOR ONLY $22 (!) Inside The Biz Club Hub

👉🏼 Wanna grow your business or Instagram and learn to monetize your platform? Check out all of my courses on how I built a 6-figure business using the power of social media!

👉🏼 Check out my FREE Instagram Course for Creatives and Entrepreneurs

 👉🏼 Join my FREE Facebook Group for Female Entrepreneurs

Support the show

Welcome to the Boss Lady Social! This a podcast for entrepreneurs who are looking for ACTIONABLE tips & game-changing insights to grow your business.
 
 In this episode, we're talking about a dead (or low-engagement) Instagram account
and how to bring it back to life!

If you feel like you engagement is low, the algorithm sucks, no one is seeing your stuff, or you haven't been posting in a long time on Instagram - this episode is for you!

LET'S CONNECT! Follow me on Instagram @thecourtneysjoberg

  👉🏼 Want MORE business help like this?? Each month I host live business trainings, coaching calls, and pass out valuable tools and resources  to help you grow your small business using FOR ONLY $22 (!) Inside The Biz Club Hub
 
👉🏼 Wanna grow your business or Instagram and learn to monetize your platform? Check out all of my courses on how I built a 6-figure business using the power of social media!

👉🏼 Check out my FREE Instagram Course for Creatives and Entrepreneurs

 👉🏼 Join my FREE Facebook Group for Female Entrepreneurs

Support the show