Boss Up Your Brand Podcast

On this season finale episode, digital marketing expert Heather Tulloch discusses social media trends for 2021 such as, is Clubhouse here to stay? And the power of video marketing.Heather Tulloch is the founder of Image Creative BHX a digital marketing agency, based in the UK. Her agency has worked with a range of e-commerce and service-based businesses around the world and has a visionary perspective when it comes to their ideas.You can stay up-to-date with Heather on Instagram at http...

Okay you’re not seeing double! I recently featured Nia Lee, in the Brands We Admire episode, but I had to have her come on and talk about her bread and butter: videos! As mentioned, Nia is the queen of video, and she has helped countless brands step their video game up, so in this episode she offers up some tips to help you Boss Up Your Brand™️ with the use of videos.Nia is a Public Relations major with an Honours BAA in Media Studies and a diploma in Media Communications. After gaining exper...

In this episode I speak with personal stylist Renée Lindo where she offers up tips to help you Boss Up Your Brand with Style.Based in Toronto, Canada Renée serves clients globally. With her keen sense of style and corporate sales background, she is perfectly positioned to guide professional women on their style journey, so that they can show up as the best version of themselves. After climbing to the top of that Corporate mountain, Renée realized she was on the wrong mountain. Her desire to p...

In this episode I speak with Nechelle Bartley, the Founder and Head Financial Strategist of Her Future Wealth about the things you need to know to financially Boss Up Your Brand.Nechelle’s mission is centred on normalizing women having healthy relationships with their money and being self-assured with their ability to make the amount of money they genuinely desire to fuel building their own wealth.She partners with her clients to create customized financial strategies to maximize their revenu...

In this second instalment of Brands We Admire I had a chance to sit down with Nia Lee, the founder of Socialee Media Agency. Nia is creative, vibrant and is the queen of video. I featured her brand in this episode because she hits several marks. Her branding and quality is consistent, she exudes confidence, she’s done an excellent job of building a community feel, and she also shows that you don’t have to have over 10,000 followers to be an influencer and to be influential.Get ready for this ...

In this episode I sit down with my ride-or-die photographer extraordinaire (and guest co-host), Haley Cobran. We talk about why it’s important to have the right mindset going into your brand shoot, and we even discuss my own evolution from hating being in front of the camera to showing up bossy at every brand shoot. Ladies, confidence (and preparation) is really king (or queen 😉).About Haley CobranHaley is a creative portrait photographer and retoucher available in and around the GTA. Her ser...

Previously I’ve discussed one of the 4 Ps of Marketing: Pricing, but outside of Product, Price, Place, and Promotion, there is another “P” I want you to start thinking about: Packaging. Packaging will have an affect on the 4 Ps, and how your brand is perceived. Tune in to this episode to learn why it’s important to package your product and service right, and how it can help you Boss Up Your BrandTM. Work With Me And Let's Boss Up Your Brand!https://jessicaalexmarketing.comLike What You Heard?...

Is a podcast the right content piece for your audience? You definitely want to tune in my interview with Emily Milling to find out. Emily is not only a podcast expert, she is the producer of this show! She’s held my hand (virtually speaking of course) throughout this process, even when I didn’t have the best equipment. But I didn’t let that stop me from getting my podcast out there. Now I have my fancy microphone, but what’s more important is the content – and whether or not that resonate wit...

Why should that prospect buy your product or service? This is a question often answered by other consumers through social proof. Listen in to find out more about what social proof is, and how you can integrate it into your current marketing strategy to increase your brand awareness and visibility, and how social proof can help you with your sales.Work With Me And Let's Boss Up Your Brand!https://jessicaalexmarketing.comLike What You Heard? Leave A Review!If you've found value in this episode ...

Lack of diversity and inclusion has been a problem in society for a very long time, and this has played a role in the marketing world. Over the years there has been a call for more diversity in marketing, and that request was heightened in 2020. Listen in on my interview with marketing expert, Nadya Ramos of MRK Consulting Firm, who discusses how diversity and inclusion directly affects your brand as well.Check out Nadya’s brands on Instagram:- @modernmillenialmom- @mrkmarketingcons...