BOSS by Ali Levitan

BOSS with Chris Schmicker, Head of Marketing at Shop - Your career doesn't have to be a straight line


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Your career doesn’t have to be a straight line. In fact… the best ones rarely are. 👏

Chris Schmicker's journey proves it.

📍 Editorial ➡️ revenue-driving marketing📍 Legacy media ➡️ growth tech📍 B2B ➡️ B2C📍 And yes, Honolulu ➡️ NYC

Now?He’s Head of Marketing for Shop (Shopify’s consumer platform)🔥

A few takeaways from this new BOSS interview:

✅ “Being flexible and agile in your career is a virtue, not a vice.”✅ “Your job title doesn’t define your transferable skills.”✅ “When you start a new role, do 100 one-on-ones in your first 100 days.”✅ “B2B and B2C aren’t separate anymore. People buy from people.”

We also got into:→ Leveraging your network for career growth→ Why integrated marketers have superpowers in today’s market→ The real key to adapting across industries (and why recruiters still get this wrong)→ Creative curiosity as a career advantage→ And his boldest next move: finishing a novel!

If you’ve ever felt stuck, considered a pivot, or wanted to make a big leap, this one’s for you.👇 Watch. Comment. Share. Let’s talk about what’s possible in 2025.👉 ❤️ Follow me, Ali Levitan, for more BOSS content, sales & marketing insights, media & tech trends, and what's actually working in 2025.

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BOSS by Ali LevitanBy Ali Levitan