“Why?” and “Why not?”If you’ve ever been in a meeting with Soyoung Kang, CMO eos Products, those are the two questions you’ll hear most.

That curiosity has powered her unconventional career:

📍 From management consulting📍 To retail merchandising📍 To building one of the most beloved beauty brands in the world

In this new BOSS interview, we finally got to have the conversation we’ve been meaning to have for years, after connecting on social and running into each other at events.

What we covered:🔥 Her 3-part career journey, and how each stage built different leadership skills🔥 The Gen Alpha insight that’s driving eos’ newest campaign🔥 Why asking “Why?” is often the most powerful move in the room🔥 What happened when eos actually listened to a product complaint (spoiler: it went viral)🔥

Her take on the “thinker vs. doer” debate, and why that binary misses the pointAnd maybe my favorite moment:

💬 “The most impactful marketing doesn’t always come from splashy headlines. It comes from the small, intentional decisions we make every day.”This episode is packed with takeaways for everyone and anyone who’s ever felt like the non-linear career path might just be the best one.

👇 Drop a comment with your favorite takeaway or guest rec! 👉

❤️ Follow me, Ali Levitan, for more BOSS content, Marketing & AdTech insights, new job highlights, and, of course, all things AI.

Your career doesn’t have to be a straight line. In fact… the best ones rarely are. 👏

Chris Schmicker's journey proves it.

📍 Editorial ➡️ revenue-driving marketing📍 Legacy media ➡️ growth tech📍 B2B ➡️ B2C📍 And yes, Honolulu ➡️ NYC

Now?He’s Head of Marketing for Shop (Shopify’s consumer platform)🔥

A few takeaways from this new BOSS interview:

✅ “Being flexible and agile in your career is a virtue, not a vice.”✅ “Your job title doesn’t define your transferable skills.”✅ “When you start a new role, do 100 one-on-ones in your first 100 days.”✅ “B2B and B2C aren’t separate anymore. People buy from people.”

We also got into:→ Leveraging your network for career growth→ Why integrated marketers have superpowers in today’s market→ The real key to adapting across industries (and why recruiters still get this wrong)→ Creative curiosity as a career advantage→ And his boldest next move: finishing a novel!

If you’ve ever felt stuck, considered a pivot, or wanted to make a big leap, this one’s for you.👇 Watch. Comment. Share. Let’s talk about what’s possible in 2025.👉 ❤️ Follow me, Ali Levitan, for more BOSS content, sales & marketing insights, media & tech trends, and what's actually working in 2025.

“You’re watching BOSS with Ali Levitan because if you’re not learning from the boldest leaders out there… you’re falling behind.”

—Christian Muche, Co-Founder of POSSIBLE

Only two people have ever returned to BOSS for a second interview.

The first? Lauren Birnbaum, one of TikTok’s earliest U.S. hires.

The second? Christian Muche.

Why?

Because what he’s building with POSSIBLE is more than a conference.

It’s a business accelerator for the entire marketing ecosystem.

Here’s what we dig into:

🔹 Why most marketing events feel like copy-paste

🔹 What it takes to create rooms that actually move deals forward

🔹 Why IRL trust is the most valuable currency in a noisy digital world

🔹 And how thought leadership is no longer optional—it’s your growth engine

Christian told me someone pulled him aside and said:

“I’ve never been in a room with this much influence, openness, and possibility.”

That line says it all.

POSSIBLE isn’t about panels. It’s about access, action, and outcomes.

The full BOSS interview is live.

If you lead marketing, sales, brand, content, or partnerships—watch this.

And then let’s talk:

What makes an event actually worth your time in 2025? 👇

I’ll be at POSSIBLE this April:

Networking.

Connecting.

Running BOSS interviews.

Taking in the big ideas.

And yes, ordering a cocktail or two. 🍸

If you’re hosting something fab or want to get a coffee or collaborate, DM me.

👉 ❤️ Follow me, Ali Levitan, for more BOSS conversations on sales & marketing, executive thought leadership, and landing that dream role in 2025 (very active on that last one).

“How did I make that decision? I’ll tell you, it was scary as hell.”

That’s how Erica Lockheimer, LinkedIn's former VP Engineering and now Founder & CEO of HumanizeHer, described her leap from corporate leadership into entrepreneurship.

We talked about the fear, the courage, and the mindset shift it takes to bet on yourself, build a movement, and create impact.

💡 Why she left LinkedIn after 13+ years

💡 How she built a global community of women in tech

💡 Why “If you don’t ask, the answer is always NO” became her guiding mantra

This is a must-listen for anyone navigating a career pivot, building a brand, or wondering what’s next.

Watch, comment, and let me know—what’s the boldest career decision you’ve ever made? 👇

👉 ❤️ Follow me, Ali Levitan, for more BOSS conversations on sales & marketing insights, networking like a BOSS, and my path to finding that dream job in 2025 (still working on that last one) 🚀

I'm writing this description about my new BOSS guest, Dave Gerhardt, Founder Exit Five, while making my coffee, and I expect this post to go nuts.

Prove me right!

👉 ❤️ Follow me, Ali Levitan, for more BOSS conversations on marketing & sales insights, driving revenue like a BOSS, and finding my dream job in 2025 🚀

You won’t believe this…

Becca Chambers ✨ LinkedIn’s #1 female creator in sales and marketing, just joined me on BOSS, and she’s getting 4 MILLION impressions a month. 🤯

And she’s giving Gary Vee a run for his money

Oh, and she loves talking about her ADHD.

Let’s go as I release the FULL BOSS conversation here today!

This conversation blew my mind. Becca is unapologetically real, insanely smart, and the kind of person who makes you want to drop what you’re doing and start building your LinkedIn voice today.

Here’s just a taste of what we talked about:

She’s giving Gary Vee a run for his money.

Becca pulls in 4 million impressions a month on LinkedIn—not selling anything, just showing up as her authentic self.

🔥 “Say the quiet part out loud.” Becca calls out what everyone’s thinking—like how comms people are tired of being the “can you just” department. (Can you just make this pretty? Can you just clean up this email?)

🎯 Sales vs. Marketing? Sales is getting people to buy your thing. Marketing is getting people to care about your thing. 💡 Her ADHD is her superpower. Becca’s honesty about neurodiversity in the workplace is refreshing and so needed. Plus, she’s the first to admit that ADHD drives her creativity and gives her the edge in connecting authentically.

😂 Oxford comma wars? She’s ready. Becca swears it’s the most controversial topic on LinkedIn—and if you take a stance, you will break the internet. Let's test it out in the comments...

Why this matters: Because Becca’s story proves one thing: you don’t need to have it all figured out to start building your brand. She began posting just to test ideas and now? She’s grown from 4K to 40K followers in a year without a formal plan, just showing up as her true self.

Your turn: What’s the quiet part YOU need to say out loud? What’s stopping you from sharing your story on LinkedIn today? Drop a comment below. I want to hear it. ⬇️

👉 🩷 Follow me, Ali Levitan, for more BOSS conversations on building brands, marketing and sales insights, and driving revenue like a BOSS. 🚀

Content is Queen. 👑 Lauren from TikTok is BACK on BOSS.

We’re talking content, creators, and what brands still get wrong about TikTok.

Plus, her bold predictions for 2025. 🔥Let’s go!

🚀When Lauren Birnbaum, TikTok’s Head of Partnerships, first came on BOSS, her episode quickly became one of the most downloaded ever.

She joined TikTok as one of the first 10 employees in the U.S. while interviewing at 8 months pregnant—and hasn’t slowed down since. 💥Now she’s back with even bigger insights:📈 Why content is still King—but good content is everything.⚡️ Why brands must let creators lead to win.🎥 Why brands should stop overproducing and start leaning into the unexpected.💡 Why experiential marketing is about to make a huge comeback in 2025.

We also covered:Why some brands still get TikTok wrong.The myth that TikTok is just for teenagers. (Spoiler: It’s not.)And my favorite takeaway?If you’re not ready to lean into creative risk, you might not be ready to hit go on TikTok at all.

**🎥 Watch the full interview to learn how to:Make content that connects.Build partnerships that deliver.And create momentum (not just campaigns).**

👉 🩷 Follow me, Ali Levitan, for more BOSS conversations on building brands, marketing and sales insights, and driving revenue like a BOSS. 🚀

Meet the Jerry Maguire of LinkedIn—packed with lessons you’ll want to steal.

Aneesh is reshaping the game for creators in the B2B space, turning LinkedIn into a goldmine for brand deals.

💡 Here’s the wake-up call:

If you’re not leveraging LinkedIn to build your brand and close deals, you’re leaving money on the table.

In my latest BOSS interview, Aneesh reveals how he went from a cushy six-figure job to creating a movement that’s bringing in $150K a month in LinkedIn brand deals for creators.

📌 What you’ll learn from this conversation:

1️⃣ Why LinkedIn is becoming the go-to platform for influencers and executives.

2️⃣ Aneesh’s blueprint for turning authentic storytelling into serious revenue.

3️⃣ The hidden LinkedIn opportunities that could transform your business.

4️⃣ Why every brand—and executive—needs to get ahead of the LinkedIn creator wave.

🎉 Huge shoutout to Meredith Klein for making this intro happen—you’re the ultimate connector. 🙌

💬 What’s your biggest opportunity—or challenge—on LinkedIn right now? Let’s share ideas in the comments!

👉 Watch the interview, share it with your network, and follow me, Ali Levitan, for more unfiltered conversations with the leaders shaping the future of business and brand.

#JerryMaguireOfLinkedIn #BOSS

Here’s how Hilary Smith, EVP at NBCUniversal, went from crafting comms headlines to creating social impact through storytelling and a bold career move.

I just sat down with her on BOSS, and her journey blew me away.

We talked about how she went from launching PR campaigns and hit TV shows to leading CSR initiatives that empower underserved communities.

Spoiler: her story is packed with lessons you’ll want to steal.

Why this interview is a MUST-watch:1️⃣ How starting in corporate comms set her up to lead with empathy and purpose.2️⃣ The moment she turned a “side hustle” into a mission-driven career.3️⃣ Why storytelling isn’t just a buzzword—it’s the secret to inspiring change and driving real results.4️⃣ A behind-the-scenes look at NBCU’s Creative Impact Lab—and how they’re helping nonprofits amplify their voices.

Hilary’s story is proof that your career doesn’t have to follow a straight line—it can grow with your passions and leave a massive impact along the way.

👉 Hit play, share it with your network, and let me know what resonates most with YOU.Follow me, Ali Levitan ⭐️ and BOSS for more unfiltered conversations with leaders redefining success. Let’s keep learning, networking, and paying it forward together.

Ever wish work felt more meaningful and fun?

In this episode of BOSS, Cheria Young—founder of Grow There—shares her inspiring journey and mission to transform how we work. From her days as a professional singer to Director of Innovation at St. Jude Children's Research Hospital and VP of Culture + Experience at Known, Cheria brings a unique perspective on aligning culture, purpose, and even fun to drive real growth. Huge thanks to [@RossMartin] for the introduction that made this inspiring convo happen!

What you’ll get from this episode:

• How to build a company culture that inspires, energizes, and actually makes work enjoyable.
• Why intentional gatherings (not just meetings!) matter more than ever.
• The power of self-care as a foundation for leading with purpose.

Tap like if you believe work should be meaningful and fun, or share a comment with your favorite takeaway!

#LinkedInCreator #BOSS #Consulting #Sales #Marketing #BusinessDevelopment #Comms #ThoughtLeadership #ExecutiveInsights #BusinessStrategy #ContentMarketing #B2BMarketing #PersonalBranding