In this BOSS episode, Justin Hochberg, CEO of Virtual Brand Group, reveals how he transformed major brands like Forever 21 and Barbie into virtual powerhouses on platforms like Roblox. Join us as Justin explores the endless possibilities of the Metaverse, digital currency, and why brands can't afford to ignore this digital revolution. According to Justin, 600 million people in Gen Z and Gen Alpha buy products this way every month. Plus, a recent study said 79% of kids for the holidays want video games or video game-related items with 39% of that wanting game currency. Tune in for a glimpse into the future of consumer engagement!