Bossed 2 Boss

Rori Sassoon is undoubtedly one of New York City’s best-kept secrets. After attending FIT, Rori began her career styling high-end clientele at Jimmy’s in West Hampton, as well as Brooklyn. Just a few years later in 1999, Charles Sassoon, President at Panor Corporation, swept Rori off of her feet. Charles is a respected innovator within his industry. Together as a power couple, they’ve built a loving family and live happily on Long Island, New York and Manhattan, New York.

After raising her children, Rori partnered with top executive life coach, Dr. Errol Gluck, to institute the nation’s first invitation-only Power Matching company; Platinum Poire. As Rori herself was matched by a third party, she is passionate about giving others the same opportunity for a lasting and successful relationship. Offering her expertise in styling and image consulting, Rori helps individuals gain the self-confidence necessary to build the perfect relationship. Rori and Dr. Gluck are an outstanding match themselves within their business, enabling them to bring fulfillment and satisfaction to their clients. Rori and Platinum Poire have been featured in numerous publications including The New York Times, Manhattan Magazine and Gotham. She is a nationally renowned expert on relationships and has appeared on numerous media outlets including ABC News and WPIX. In addition to overseeing Platinum Poire, Rori also serves as the Vice President on the Board of The Propel Network; which gives women an opportunity for an education and a place in the workforce.

In this episode, Miro is about to get on a plane to Seattle to get away for a few days with the fiance. Good idea? Find out next week.

During this episode, John Cormier, WatchFacts founder and CEO, talks to your host, Miro Wcislo. Find out what watches signify and if luxury items are worth investing in.

Episode Highlights:

Will watches ever go out of style?

What does your watch represent?

How did WatchFacts come to be?

How did they pivot from luxury watches to luxury goods?

Why did John get a career with watches?

How did WatchFacts gain the trust of big companies?

Why did John co-found WatchFacts?

How do WatchFacts audit the items being sold and bought?

How is an item considered a collectible?

How did the release of smart watches affect John's line of business?

What are the biggest threats of the luxury goods industry?

Are luxury goods worth investing in?

How do you determine pre-owned goods worth purchasing?

What are John's favorites?

Key Points

People want to have a trusted experience

Set long term and short term goals to put yourself in the direction you aim to be.

Diversify your product offering.

Tweetable Quotes:

“A watch is a statement piece that says a lot about you.”

“If you buy something used, you buy someone else’s problems.”

"Watches is a niche market."

"Watches will always have a place in the world of things."

Resources Mentioned:

Visit John’s website at : https://www.watchfacts.com/

Check out his Facebook account at : https://www.facebook.com/WatchFacts/

Check out his Instagram account at : https://www.instagram.com/WatchFacts/

Check out his Twitter account at : https://twitter.com/WatchFacts/

Check out his Youtube channel at https://www.youtube.com/watchfacts

How to prepare for a podcast interview:

1 Ask guest for an updated bio - you don't want to talk about things irrelevant

2 Check if they have a website and read bio section

3 Social media stalking - add them, read up on them

4 See if they run a podcast/YouTube channel and listen to their episodes

5 See if they appeared on any podcasts/YouTube shows and listen to their episodes

6 Google them for recent news and publications

7 Listen to past interviews and capitalize on missed opportunities and questions

8 Look good if doing video, test lighting, do voice checks, talk out loud, take a walk to get the blood flowing

9 BE ON TIME

10 Be real and ask genuine questions.

During this episode, Ellis Henican, television and radio commentator, New York Times bestselling author, and columnist at Newsday, talks to your host, Miro Wcislo. Find out how to be relevant in the ever-changing world.

Episode Highlights:

How long was Ellis in Fox?

How did Ellis’ childhood affect his career?

How did social media platforms affect Ellis’ career?

How do you reach your audience?

How do you stay relevant in the changing society?

Why did Ellis shift his career?

How do you think entrepreneurially?

How do you find allies in business?

How do you convince your audience to keep coming back?

How much are people willing to spend for services?

What qualities do you need to capture the attention of your audience?

Why do people avoid subscribing to online platforms?

Can things start making their way back soon?

What is Ellis’ opinion on privacy?

How can one keep a positive outlook?

What are Ellis’ favorites?

Key Points

Enjoy the challenge of trying your best in front of an audience.

Balance your work and personal life.

Learn to operate and adapt to changes.

Tweetable Quotes:

“I have one or two marketable skills in my life - talking and writing.”

“A short tweet is different from what you can do in a 300 page book, but it connects”

“In my work life, I’m never really done.”

“I was a guy who liked doing new stuff.”

Resources Mentioned:

Visit Ellis’ website at : http://henican.com/

Check out his Facebook account at : https://www.facebook.com/henican

Check out his Twitter account at : https://twitter.com/henican

In this episode, Miro breaks down Yelp for Business with 5 pros & 5 cons.

Pros:

1 - It helps with your SEO for Google

2 - You can optimize your page to get ranked higher and have a dedicated account rep

3 - There is a very loyal following out there that specifically only use businesses ranked high on Yelp

4 - If you have an actual site/location and can use the "Check In" feature - take advantage of the offers and possible reviews

5 - It is FREE 99 - be sure to claim you business as it is linked to other websites/search engines

Cons:

1 - The pay per click Ad platform might not be best for slow times and for newer businesses

2 - The algorithm in place for "hiding" reviews is a tough one to beat - DO NOT ASK FOR REVIEWS (not as fair for service companies with no physical location)

3 - Not the cheapest - can't just do $10-$20 promotions like on some platforms

4 - You get a constant salesperson calling/emailing you to try to get you to pay for more Ads

5 - There are other options out there

Let us know about your experience with Yelp, was it right for you?

For more episodes:

https://www.podriver.com

In this episode, Miro talks with Cole Hatter entrepreneur, investor, author and award-winning speaker and founder of Thrive: Make Money Matter, an annual conference designed to teach entrepreneurs how to succeed in business and life, while making the world a better place.

Episode Highlights:

What is a mastermind?

Why should you be part of a mastermind?

What is the difference between the perspectives of a consumer and a producer?

When did Cole start investing?

Are entrepreneurial conferences a fad?

Why do people attend personal development events?

Is the perspective- you’re an entrepreneur or you’re not cool, real?

Why was being an entrepreneur a taboo before?

How do you differentiate entrepreneurs from self-help coaches?

Should you quit your morning job?

Is entrepreneurship vulnerable?

What is shiny object syndrome?

Why do people want to do entrepreneurship?

How do you take your leap of faith?

How do you make yourself feel unafraid and confident?

How do you know when to take a risk?

What are Cole’s favorites?

Key Points:

Look at your products and ask yourself what would you do more

Diversify and create a back up plan in case things don’t go your way

Evaluate pros and cons before your pivot and make changes

Tweetable Quotes:

“How do I find high-level entrepreneurs that think and act like I do?”

“Most profitable businesses I’ve started have come from partnerships from people that are paying members of Mastermind.”

“I realized that it was 100% my own brain that was sabotaging myself.”

“Instead of being in fight or flight mode in my brain, I stepped away from my own self and looked down on my situation and started asking questions.”

“Have internal monologues and ask yourself- Is there supporting evidence that says I should panic and what should I do about it.”

Resources Mentioned:

Visit Cole’s website at : https://colehatter.com/

Check out his Podcast at : https://podcasts.apple.com/us/podcast/thrive-make-money-matter-podcast/id1228951600?mt=2

Check out his LinkedIn at : https://www.linkedin.com/in/colehatter

Check out his Facebook at : https://www.facebook.com/ColeHatter/

for more info on Thrive:

https://attendthrive.com/

In this episode, Miro lays out ten ways to help you to grow your business.

For more episodes:

https://www.bossed2boss.com

For more info on PodRiver

https://www.podriver.com

During this episode, Mark Wachter, founder and CEO of Live Ultimate talks to your host, Miro Wcislo. Find out how you live your life to the ultimate possible way and how you create value with it.

Episode Highlights:

Is network marketing our future?

What are your thoughts on pyramid schemes?

How did you get past your mentality towards pyramid schemes?

How do you know when to shift your business’ direction?

How do you create value in your business?

What does their business name mean?

What is network marketing?

Is network marketing sustainable?

How do you build a sales organization?

What inspired Marc to create his brand?

What is the ultimate elixir?

Why did Marc leave law?

Why did Marc focus on entrepreneurship?

How do you attract consumers?

What is Marc’s opinion towards fitness fads?

What should people be eating to keep healthy?

Are there too many standards for products nowadays?

How did Tony Robbins affect Marc’s life?

What are Marc’s favorites?

Key Points:

Being an entrepreneur is challenging and risky, it requires skill in different areas to build a business.

If you build it, they will come. All you can do is create the best possible products with uncompromising standards that would attract people.

Trust your instincts and keep evolving.

Tweetable Quotes:

“Learn when to pivot.”

“If you want to be successful as an entrepreneur, create value.”

“Network marketing can give people the ability to start a business quickly without the risks.”

“The foundation of peak performance in life in all aspects of life begins with a healthy alkalis body.”

“We have a true Northern statement and begins with the words, with uncompromising standards and the belief that we must continuously evolve.”

Resources Mentioned:

Visit Marc’s website at : https://liveultimate.com/

Check out his Facebook account at: https://www.facebook.com/LiveUltimate/ and https://www.facebook.com/marc.wachter.96

for more info on Live Ultimate:

https://liveultimate.com/

https://vimeo.com/385871678

http://instagram.com/live_ultimate

In this episodes, Miro talks lays out his list of tips for navigating networking events. Not all events are created equal.