Bosses for Breakfast

In this episode of Bosses for Breakfast, host Jessie Frahm interviews Joe Manausa, who is the founder of a thriving real estate brokerage and author of the book The Business of Getting Business. Joe has made his company successful by implementing a carefully structured digital strategy, and, after 13 years, realized that there was no resource to help other businesses do the same. Joe wrote the book he wishes he had when he was first starting out as a tool for other small business owners. He now uses the book as a training manual for his new employees, but also wrote it as a warning to new bloggers and business owners; digital marketing organizations are a new threat to small businesses. These organizations come into industries with no intention of servicing customers, but to generate opportunities and leads to sell to other businesses in the industry.

Find Bosses for Breakfast wherever you find podcasts!

Links:

Find Joe’s book The Business of Getting Business on Amazon

Check out Joe Manausa Real Estate: https://www.manausa.com/

Find more information about Bosses for Breakfast: https://studioroo.com/bosses-for-breakfast

In this episode of Bosses for Breakfast, host Jessie Frahm joins journalist Johannes Langkilde at his home in Denmark for a cup of coffee. Johannes is a Danish news anchor, talk show host, and former US correspondent. Every morning, Johannes wakes up before his wife and kids, turns on his phones, reads two newspapers, and then goes downstairs to have his first cup of coffee. Johannes is an avid coffee drinker, already on his fifth cup as this interview begins.

Much of the world’s bad journalism, Johannes says, is rooted in amateurism: the journalists simply aren’t good enough. Some of it is polluted by journalists who intentionally deceive and aim to move the public opinion through what they call objective journalism; this is what we now call “fake news.” Good journalism, however, is all about telling a story, knowing your audience, and being truthful. 

Journalism is in a crisis because the media has lost the confidence of their audience. Fake news and biased writers have planted seeds of distrust in the population. 

Join us on this journey and gather insights into why journalism still matters and how you can apply journalistic principles into your communication work. 

Find Bosses for Breakfast wherever you find podcasts!

Links:

Find Johannes’s book, Da amerikanerne gik hver til sit on Goodreads

Follow Johannes on Twitter @johslangkilde

Follow Johannes on Instagram @johslangkilde

Like Johannes on Facebook

Find more information about Bosses for Breakfast: https://studioroo.com/bosses-for-breakfast

Host Jessie Frahm welcomes Stuart Thomson, Head of Public Affairs at BDB Pitmans in London, to this episode of Bosses for Breakfast. As Head of Public Affairs, Stuart helps his clients engage with political audiences, influence public policy, get their opinions across to the media, and guides reputation rebuilding. In this intriguing episode, he explains the importance of transparent leadership in the face of a crisis, as well as big mistakes that companies make in reputation management.

Learn more about BDB Pitmans: https://www.bdbpitmans.com/ 

Find more information about Bosses for Breakfast: https://studioroo.com/bosses-for-breakfast

In this episode of Bosses for Breakfast, host Jessie Frahm chats with Victoria Gerstman, president of Canopy Insight’s North American arm.

Canopy Insight is a cultural insight and innovation consultancy, which uses semiotics to help brands answer questions about what’s happening in specific cultures. They use their research to discover the implications for company behavior regarding outreach across different markets and cultures.

A must listen for anyone working within branding and marketing. 

Find Bosses for Breakfast wherever you find podcasts!

Links:

Check out Canopy Insight’s website: https://www.canopyinsight.com/

www.bossesforbreakfast.com  

It’s election time in the UK, and so today’s episode of Bosses for Breakfast features the Spin Doctor, Paul Richards, to talk about how the scene is set, the current trends and what to look out for during the campaign. Paul has more than 25 years of experience supporting the messages of politicians. He’s the editor of Tony Blair: In His Own Words and he’s been the advisor to several Cabinet ministers. Paul explains the day-to-day combat that occurs between political parties and how they use both social media and mainstream media to influence who citizens will vote for.

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Read Paul Richard’s books, Tony Blair: In His Own Words  and How to Be a Spin Doctor

Check out the Bosses for Breakfast  website for more information about the podcast and host, Jessie Frahm: www.bossesforbreakfast.com

Follow Bosses for Breakfast on Twitter: @Boss_breakfast

Listen in to this episode where we meet Brian Cooper, the award winning creative leader who has crossed path with some of the most recognized agencies in London including Mother, Dare, Widen Kennedy, McCann, BBH, Ogilvy and Unilever’s own in-house agency. Today he's heading up he's own creative agency Mutts and Misfits.

In this episode Rupert Bedell gives a Personal and honest perspective on B2B marketing and how it has evolved. He opens the door to the behind the scenes of one of the worlds largest financial service corporations and gives his take on how to become a better marketer by letting sales and marketing work closer together.

This episode of Bosses for Breakfast features the Danish philosopher Morten Albæk, a respected business executive, honorary professor, best-selling author and public speaker. He is the founder of Voluntās, an advisory firm that specializes in culture, strategies and investments that create a meaningful impact.

We are meeting for a talk about his career within Danske Bank (SVP) and Vestas Wind Systems (CMO), as well as his book most recent book, One Life: How We Forgot to Live Meaningful Lives, when he provides hands on inspiration for how the principles behind meaningfulness will allow employees and brands develop into a more sustainable future.