One of the benefits of being onsite at tournaments is the opportunity to meet people who contribute significantly behind the scenes. There are so many resources that are responsible for how we consume this sport we love. One such person is Charlie Fox. He is the Founder and CEO of Sift Creative, a company that specializes in video production, social media strategy and content creation. They may be best known for their work on the show ATP Uncovered. Listen in as Charlie gives us a peak into his background, as well as some amazing behind the scenes stories. To top it off, Charlie is one of the funniest guys we've met on tour so we're sure you're gonna enjoy!