A website isn’t just a digital business card—it’s your 24/7 salesperson. And if it’s not converting, it’s just sitting there taking up space.In this episode, Austin Hoffman walks us through the must-haves for a high-converting site: page speed, mobile optimization, navigation, CTAs, and more. We even get into the low-cost improvements that make a big impact fast.If your website isn’t closing, this is where you start fixing it.