What does an auctioneer turned ISO partner, a pro-2A call center, and a bold move from California to Texas have in common?In this Boots on the Ground episode of Get Your Mind Right, John Johnson sits down with Paul Rasidakis, the a principal of a sales machine with offices in Los Angeles, Atlanta, and Plano. From building a 40-rep cold call center to dominating the firearms vertical with Elite2APay, Paul breaks down how to build urgency the right way, how to go deep in a niche, and why residual income changes everything. You’ll hear about: How Paul walked away from a quarter-million-dollar auction career for residuals. Why you can’t teach hunger, but you can spot it in three weeks. How to create urgency without bulldozing the close. What it really means to be “shooters, not suitors” in a vertical. The discipline behind scaling from 2 reps to 200 deals a month. And the personal decision that led him to load up the truck and move away from Beverly! If you’re in merchant services, digital marketing, or building any kind of sales team, this episode is for you.
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