Get Your Mind Right

This is a special two-part conversation with Candy Fernaux, a merchant services pro, branding expert, entrepreneur, painter, and country singer-songwriter who built an unforgettable niche in an industry that is usually banking-blue and boring.In Part 2, the conversation goes deeper into freedom, reinvention, and what Candy is building heading into 2026. She shares how merchant services became the vehicle for the life she designed, how health challenges forced a hard reset that ultimately strengthened her systems, and why she is stepping into a more authoritative leadership role to pour into agents and scale the company. You also get a live in-studio performance of “Heading Home” and the story behind it, plus a real look at how songwriting prompts, co-writing, and intuition shape Candy’s creative process.If you’ve ever felt boxed in by your industry, your “role,” or what people expect you to be, this episode is a blueprint for building a brand and a life that actually fits.#getyourmindright #gymr #poweredbyevolv #builtbyviv#merchantservices #payments #paymentprocessing #cardprocessing #smallbusiness#sales #salesstrategy #referrals #relationshipselling #personalbranding#entrepreneur #womeninbusiness #businessgrowth #leadership#digitalmarketing #branding #marketingstrategy#countrymusic #songwriter #songwriting #independentartist#creativity #artistentrepreneur #creativebusiness#nashville #texasbusiness #dallas #houston#freedomlifestyle #workfromanywhere #remotework

Today we’re draining the pond.We’re talking about myths in merchant services, the difference between busy and lethal, and why chasing the wrong deals is the fastest way to burn out. If you’ve ever been tempted by Hopium, convinced yourself a dead lead just “needs more time,” or believed pricing is all the same… this one’s for you.And in The Backstory, I’m going to tell you about a pond that two kids fished for years… only to learn a nasty surprise. If you’ve ever chased a deal that never closed, believed a pricing myth because “everyone says it,” or convinced yourself that effort alone equals progress, you’re going to feel this one.#getyourmindright #gymr #salesetiquette #AIinSales #merchantservices #poweredbyevolv #builtbyviv #digitalmarketing #clientengagement #fieldstories

This is a special two-part conversation with Candy Fernaux, a merchant services pro, branding expert, entrepreneur, painter, and country singer-songwriter who built an unforgettable niche in an industry that is usually banking-blue and boring.In Part 1, John Johnson and Candy kick it off with Candy’s viral-era music video “Beauty Don’t Come Cheap” and use it as a launch point into branding, differentiation, and what it actually takes to stand out when everyone else is selling the same thing. Candy breaks down how “Card Diva” became an organic brand, why referral-only can work when you do the fundamentals at a high level, and how she built a business that funds her creative life instead of competing with it.If you’ve ever felt boxed in by your industry, your “role,” or what people expect you to be, this episode is a blueprint for building a brand and a life that actually fits.Subscribe and listen on Apple Music and Spotify#getyourmindright #gymr #poweredbyevolv #builtbyviv#merchantservices #payments #paymentprocessing #cardprocessing #smallbusiness#sales #salesstrategy #referrals #relationshipselling #personalbranding#entrepreneur #womeninbusiness #businessgrowth #leadership#digitalmarketing #branding #marketingstrategy#countrymusic #songwriter #songwriting #independentartist#creativity #artistentrepreneur #creativebusiness#nashville #texasbusiness #dallas #houston#freedomlifestyle #workfromanywhere #remotework

Do you turn the camera on or off when your background’s a mess? How do you stay valuable when AI is coming for every corner of the sales cycle? And what do you actually do when your client is swamped, overwhelmed, and too buried to even fill out an app?And in today’s Backstory? Let’s just say… I learned there’s a limit to how far you can joke with your mother after she’s been vacuuming pine needles for 8 hours. Stick around.#getyourmindright #gymr #salesetiquette #AIinSales #merchantservices #poweredbyevolv #builtbyviv #digitalmarketing #clientengagement #fieldstories

Cannabis is legal in a lot of states, but banking still gets weird fast. In this two-part conversation, I’m joined by Donna Bashi, CBPA and Jason Abate from Community Choice Credit Union to unpack what most people don’t understand about cannabis banking and why “cash-only” isn’t just inconvenient, it’s a business risk.We get into:Why accounts get shut down and checks get rejected (even personal and kids accounts)What “boots on the ground” due diligence actually looks likeThe compliance reality: onboarding, monthly reviews, annual reviews, and why it’s a heavy liftHow dispensary employees get blocked from loans and mortgages and how to avoid surprisesWhy merchant services in cannabis is still a landmine, and what to watch out forHow smart safes, cash hubs, and proactive banking relationships keep operators stableIf you’re an operator, vendor, employee, or anyone in merchant services trying to understand this space, this is required listening. #getyourmindright #gymr #poweredbyevolv #builtbyviv #digitalmarketingstrategy #merchantservices #cashdiscount #payments #dualpricing #cannabisbanking #cannabisbusiness #dispensary #creditunion #banking #compliance #riskmanagement #financialservices #paymentprocessing #cannabispayments #knowyourcustomer #KYC #MichiganCannabis #OhioCannabis #FloridaCannabis #entrepreneurship #smallbusiness

Industry events: waste of time or worth the airfare? Bree’s hearing a lot of “can you guarantee results?” and wants a new outbound gameplan. And Patrick’s wondering how to use social media when making cold calls. Real-world tactics, real talk, and one hot cup of coaching. Plus, in the Backstory—what a lifelong love of coffee taught me about capacity, grit, and being built for the long haul.

#getyourmindright #gymr #poweredbyevolv #builtbyviv #digitalmarketingstrategy #merchantservices #cashdiscount #payments #dualpricing #salesstrategy #coldcalling #outboundmarketing #eventmarketing #capacitytraining

Cannabis is legal in a lot of states, but banking still gets weird fast. In this two-part conversation, I’m joined by Donna Bashi, CBPA and Jason Abate from Community Choice Credit Union to unpack what most people don’t understand about cannabis banking and why “cash-only” isn’t just inconvenient, it’s a business risk.We get into:Why accounts get shut down and checks get rejected (even personal and kids accounts)What “boots on the ground” due diligence actually looks likeThe compliance reality: onboarding, monthly reviews, annual reviews, and why it’s a heavy liftHow dispensary employees get blocked from loans and mortgages and how to avoid surprisesWhy merchant services in cannabis is still a landmine, and what to watch out forHow smart safes, cash hubs, and proactive banking relationships keep operators stableIf you’re an operator, vendor, employee, or anyone in merchant services trying to understand this space, this is required listening. #getyourmindright #gymr #poweredbyevolv #builtbyviv #digitalmarketingstrategy #merchantservices #cashdiscount #payments #dualpricing #cannabisbanking #cannabisbusiness #dispensary #creditunion #banking #compliance #riskmanagement #financialservices #paymentprocessing #cannabispayments #knowyourcustomer #KYC #MichiganCannabis #OhioCannabis #FloridaCannabis #entrepreneurship #smallbusiness

What do you do when a red-hot prospect suddenly ghosts you? How much training is enough before you hit the field, and what should your manager actually be teaching you? And what operational levers can you pull to get more juice out of your current merchant base without becoming a full-blown consultant? Big questions, clear answers, and in the Backstory, a hard truth from my dad about layoffs, loyalty, and who really gets to stay when the music stops.#getyourmindright #gymr #salestraining #merchantservices #salesleadership #salesmanagement #poweredbyevolv #builtbyviv #digitalmarketingstrategy #layoffs #retentionstrategy

What does an auctioneer turned ISO partner, a pro-2A call center, and a bold move from California to Texas have in common?In this Boots on the Ground episode of Get Your Mind Right, John Johnson sits down with Paul Rasidakis, the a principal of a sales machine with offices in Los Angeles, Atlanta, and Plano. From building a 40-rep cold call center to dominating the firearms vertical with Elite2APay, Paul breaks down how to build urgency the right way, how to go deep in a niche, and why residual income changes everything. You’ll hear about: How Paul walked away from a quarter-million-dollar auction career for residuals. Why you can’t teach hunger, but you can spot it in three weeks. How to create urgency without bulldozing the close. What it really means to be “shooters, not suitors” in a vertical. The discipline behind scaling from 2 reps to 200 deals a month. And the personal decision that led him to load up the truck and move away from Beverly! If you’re in merchant services, digital marketing, or building any kind of sales team, this episode is for you.

#getyourmindright #gymr #poweredbyevolv #builtbyviv #digitalmarketingstrategy #merchantservices #cashdiscount #payments #dualpricing #bootsontheground #salesleadership #residualincome #2A #firearmsindustry #entrepreneurship #standonyourbidness #chargementality #fullthrottle #audacity

What’s the best way to revive a ghosted lead? How do you handle a business owner who thinks they know your job better than you do? And which types of clients actually stick around for the long haul? Today’s Mailbag is loaded with practical answers.And in the Backstory, we meet Max Johnson: a fifth grader with a silent protest so legendary, his Catholic school still isn’t sure what hit them. Spelling bee? Try silent rebellion. Don’t miss this one.#getyourmindright #gymr #poweredbyevolv #builtbyviv #digitalmarketingstrategy #merchantservices #cashdiscount #payments #dualpricing #salescadence #clientretention #closingdeals #prospecting #silentprotest #spellingbee #maxjohnson #leadershiplessons #emotionalintelligence #salescoaching