You think deals die at the close. They don’t. Most deals die way earlier in the sales process, long before you even realize the opportunity was never real. In this episode of Where Deals Die, we break down why sales pipelines get filled with Hopium, how friendly conversations trick salespeople into thinking progress is happening, and the questions that expose real opportunities from fake ones. If you sell merchant services, payments, digital marketing, SaaS, or any B2B solution, this episode will completely change how you think about prospecting, qualification, and building a pipeline that actually closes.