By 2019, bottled water is expected to account for half of global total packaged soft drinks volume. By its sheer ubiquity, bottled water is having a huge impact on how consumers perceive the soft drinks category. Today much new product development in other soft drinks categories are attempting to position themselves in the bottled water aisle. Listen to the podcast for complete insight.

Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in