Julie is currently the President of Beyond The Game Alliance, formed in 2024. She's the IYCA Brand Executive, a professional Business Coach and Consultant, Certified Life Coach, Founder of the Impact More Method for Entrepreneurs, and a creator the Inner Game Framework for Athletes. Julie is the CEO of Strong Women U, LLC established in 2019. She is the former owner of J Hatfield Fitness, LLC.
Julie served as the Brand Manager for the IYCA in her first stent from 2014-2016 and was the Coaching Coordinator for Fitness Revolution in 2018.
Coach
Julie embodies the word coach. She is a certified life, health and business coach. She’s a practitioner in Emotional Freedom Technique (EFT). She is a certified Youth Fitness Specialist, Certified Speed & Agility Specialist and Personal Trainer (lapsed). She still coaches athletes.
Julie’s been a coach since she was 18 years old. She has coached 100’s of business entities from health coach businesses, fitness businesses, youth fitness businesses and has an international presence in this space. Julie is a high ticket sales coach for Elevated Event Experiences.
Julie currently coaches & consults at the collegiate and high school level as well, in her career she has coached 1000's of athletes.
Author
Julie is a published children’s book author. She also has published articles for the International Youth Conditioning Association as well as curated products, blogs, guides, etc.