This conversation is part of a mini series on the ordinary-but-real health complexities so many business owners face. We’re talking honestly about capacity, caregiving, and the behind-the-scenes adjustments we make to keep our businesses sustainable.

In this episode, I chat with Parijat (https://ruvelle.com/), a business owner and parent who’s balancing high-stakes parenting with running a business that actually matters.

I get into the nitty-gritty with Parijat about automations that actually save brain cells, protecting your time like it’s the last donut in the box, and building visibility the real-person way (spoiler: it’s not going viral on Instagram). Forget hustle culture—the conversation is stuffed with honest laughs about dropping balls and why “fame” can stay far away. This episode is for anyone who's tired of business advice written for superhumans with a private chef.

→ Learn more about The Ordinary Business: ⁠⁠⁠⁠https://www.theordinarybusiness.com

Key Takeaways:

• Automate the tasks you hate so your precious brainpower can go toward what actually matters (like remembering a weekday).

• Set real guardrails around your energy by saying “no,” turning off your phone at 8pm, and being okay with missing a few emails.

• Build your business visibility in ways that don’t drain you—like podcasting over Instagram if that’s what actually feels good.

This podcast is for business owners who are tired of hustle culture and want relatable, honest conversations about running a sustainable business that actually works for their life.