Key Highlights
👉 Design is not neutral problem-solving; it actively shapes how people live, relate, and understand what is possible.
👉 Most business models are structurally optimised for efficiency and value capture - not for meeting human or societal needs.
👉 Systemic transitions cannot be engineered, scaled, or optimised without losing their democratic and participatory core.
👉Capitalism maintains dominance by presenting itself as the only viable system, while alternative value systems and economies already exist beneath the surface.
👉 What counts as “value” is not fixed; it is produced by institutions, infrastructures, and cultural norms - and can be redesigned.
👉 Universities play a critical role as spaces where future practitioners, imaginaries, and societal norms are formed - their decline risks narrowing the futures we can collectively imagine.
👉 Designers’ unique contribution to transition lies in making change livable at the human scale, not in accelerating adoption or efficiency.

Remember that you can always find transcripts and key highlights of the episode on our website: https://www.boundaryless.io/podcast/tonkinwise-cameron

Episode recorded on Dec 18, 25

Find out more about the show and the research at Boundaryless at https://boundaryless.io/resources/podcast/

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Music

Music from Liosound / Walter Mobilio. Find his portfolio here: https://blss.io/Podcast-Music

Key Highlights
👉 Architecture can also be seen as a practice of selling options - enabling organisations to defer decisions and adapt as strategy and context evolve.
👉 Optionality always comes with a cost: more flexibility introduces greater complexity, so architects must continually balance benefits against trade-offs.
👉 Good architecture cannot be designed inside IT alone - it must be grounded in business intent, market direction, and strategic positioning.
👉 Domain understanding shouldn’t live only with data teams - it requires joint meaning-making across business, tech, and architecture.
👉 GenAI amplifies organisational dysfunction rather than fixing it - faster code and automation expose weak strategy, unclear domains, and siloed thinking.
👉 Those who work only within narrow silos are the most replaceable; future-relevant capability lies in boundary-spanning, systems thinking, and cross-domain judgment.
👉 As technology accelerates delivery, organisations must strengthen reflection, modelling, and decision-making - because the bottleneck shifts from building software to understanding what to build.
👉 Shared ontologies and domain modeling are essential for collaboration and extensibility - without them, organisations struggle to integrate partners, ecosystems, and platforms.

Remember that you can always find transcripts and key highlights of the episode on our website: https://www.boundaryless.io/podcast/hohpe-gregor

Episode recorded on Dec 01, 25

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Music

Music from Liosound / Walter Mobilio. Find his portfolio here: https://blss.io/Podcast-Music

What happens when work no longer guarantees reward and time itself feels unanchored?

In this episode, Jasmine Bina - brand strategist, cultural futurist, and CEO of Concept Bureau - joins us to explore how meaning, culture, and value creation are being reshaped in societies and affecting our organisations.

Drawing on her latest work, Age of Potency, Jasmine unpacks how cultural resets have now created “vacuums” that are being filled through new forms of identity, experimentation, spirituality, and community, among others.

We discuss what this shift means for organisations and brands, why optimisation and expertise are giving way to experimentation, and how brands can play a role in helping people form new meaning systems.

This episode offers a powerful lens for understanding cultural change and why the next era of value creation will belong to those willing to engage with uncertainty.

Jasmine takes us inside her work of tracking emerging signals at the edges of society, sharing how “Exposure Therapy” - her practice and community - deliberately immerses strategic minds in unfamiliar and often overlooked cultural spaces where new forms of meaning, and the future itself, first take shape.

Together, these reflections offer a powerful perspective on brand-building as a disciplined practice - less of a formula that needs to be applied, and more of a form of training that strengthens perception, resilience, and judgment in times of deep cultural change.

Key Highlights
👉 Culture is not collapsing but reorganising, as traditional sources of meaning around work, trust, and time lose their power and create cultural “vacuums.”
👉 When work no longer guarantees reward, people begin experimenting with new identities, values, and meaning systems beyond professional success.
👉 Trust does not disappear in times of crisis - it relocates to spaces where people willingly embrace vulnerability, often outside mainstream institutions.
👉 Brands and organisations can no longer rely on optimisation and expertise; experimentation is becoming the primary way to generate new insight and value.
👉 The future of culture is already visible in people’s private lives, where latent identities and unmet desires take shape long before markets recognise them.
👉 Exposure to unfamiliar, uncomfortable, and marginal cultural spaces is essential for sensing emerging signals.
👉 Optimism is not wishful thinking but a strategic posture that enables better pattern recognition and more meaningful connections across signals.
👉 Technology does not determine the future on its own - culture bends technologies to human needs, values, and belief systems.
👉 Brands that matter in the next decade will help people navigate uncertainty by offering new narratives about what it means to live well, belong, and contribute.

Topics /chapters

(00:00) The Age of Potency: How Meaning, Work, and Trust Are Being Rewritten - Intro

(01:23) Introducing Jasmine Bina

(08:44) Organisational and Consumer Responsibilities in the Age of Potency

(12:39) Are companies prepared for the cultural shifts?

(16:10) Are organisations looking into brand textures?

(19:41) What’s the culture one can hold onto?

(22:36) The Culture of Limits

(30:30) What should we be thinking about as brands?

(34:21) How do you avoid self-fulfilling prophecies?

(43:15) Breadcrumbs and Suggestions

Remember that you can always find transcripts and key highlights of the episode on our website: https://www.boundaryless.io/podcast/bina-jasmine

Episode recorded on Nov 13, 25

Find out more about the show and the research at Boundaryless at https://boundaryless.io/resources/podcast/

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Music

Music from Liosound / Walter Mobilio. Find his portfolio here: https://blss.io/Podcast-Music

Key Highlights
👉 Organisations struggle to see signals outside their existing theory, categories and mental models: ones that make them efficient but also make them blind during liminal times.
👉 Customers are constantly evolving - which means they often see shifts in value long before organisations do. Paying attention to customers is one of the most reliable ways to notice what’s changing outside your existing theory.
👉 Innovation requires the ability to visualise and hold ambiguity - letting go of familiarity to notice what doesn’t fit the current map.
👉 Architectural innovation means breaking the system into pieces and reassembling it from first principles - not just optimising components.
👉 Failure is essential - most experiments will fail, but a few (like AWS for Amazon) can redefine the complete business.
👉 Paying attention to anomalies and accidents can unlock entirely new markets.
👉 You can’t think your way into a new worldview, but you act your way into one through play, prototyping, and exploration.
👉 Looseness, redundancy, and play at the edges enable organisations to notice weak signals and adapt faster than tightly optimised systems.

Remember that you can always find transcripts and key highlights of the episode on our website: https://www.boundaryless.io/podcast/gray-dave

Episode recorded on Nov 13, 25

Find out more about the show and the research at Boundaryless at https://boundaryless.io/resources/podcast/

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Music

Music from Liosound / Walter Mobilio. Find his portfolio here: https://blss.io/Podcast-Music

Key Highlights
👉 Self-managing organisations thrive on dynamic hierarchies, enabling structures, and distributed decision-making rather than rigid top-down control.
👉 Accountability works best as a relational practice grounded in choice, trust, and transparent communication, not coercion.
👉 True accountability requires freedom: individuals must be able to say no for their yes to be meaningful and fully owned.
👉 Balancing care and performance creates spaces for development where individuals and teams can grow sustainably.
👉 Psychological safety paired with challenge fosters both learning and innovation, avoiding the traps of comfort or anxiety extremes.
👉 Exposure to real consequences - like zero distance to customers - builds responsibility and encourages self-correcting behaviour.
👉 Both market performance and human-centred care can coexist when organisations prioritise autonomy, clarity, and alignment on values.
👉 Commitment-keeping and follow-through are foundational principles for self-managing, high-trust organisations.

Remember that you can always find transcripts and key highlights of the episode on our website: https://www.boundaryless.io/podcast/gill-lisa

Episode recorded on Oct 17, 25

Find out more about the show and the research at Boundaryless at https://boundaryless.io/resources/podcast/

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Music

Music from Liosound / Walter Mobilio. Find his portfolio here: https://blss.io/Podcast-Music

Key Highlights
👉 Decentralised organisations reduce the cost of organising by embedding rules, roles, and incentives directly into software, minimising the need for traditional bureaucratic structures.
👉 AI agents can take on organisational roles, augmenting human capabilities and enabling more modular, scalable coordination.
👉 Lowering coordination costs increases the responsibility for individuals to participate meaningfully in organisational life.
👉 Roles within organisations can be made programmable and modular, allowing for flexible experimentation and adaptation.
👉 Reusable frameworks and templates accelerate organisational experimentation, letting groups test new coordination methods quickly.
👉 Individuals may act like “micro-organisations” with AI agents representing them, but collaboration will always remain necessary for complex problem-solving.
👉 Tokenisation and algorithmic governance allow individuals to earn ownership and rewards proportional to the value they create in an organisation.
👉 Participating in decentralised organisations requires embracing uncertainty, both in outcomes and in coordination dynamics.

Remember that you can always find transcripts and key highlights of the episode on our website: https://www.boundaryless.io/podcast/protocol-Hats

Episode recorded on Oct 01, 2025

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Music

Music from Liosound / Walter Mobilio. Find his portfolio here: https://blss.io/Podcast-Music

A thought leader and pioneer in platforms and ecosystems, partner at Speed Invest and an instructor at Reforge, Sameer Singh joins us on this episode to reintroduce the world of platforms, challenge the idea of AI as a platform shift, and talk about what makes products truly memorable in a market over-proliferated with choices. He helps us “Separate signals from the noise,” and shares his practical insights into what makes today’s startups investable: from founders with missionary zeal to data-informed decision-making, and so much more. For anyone curious about the intersection of AI-enabled consumer experiences and the evolving world of platforms, this episode is a must-listen.

Sameer brings deep expertise in platforms with a sharp focus on scalable distribution models, retention, and core problem-solving.

In this episode, he discusses his recent investments, framing generative AI as a powerful layer within the technology stack that can unlock new forms of multiplayer interactions and creative experiences.As always, he shares practical insights for entrepreneurs navigating the evolving landscape of marketplaces, social products, and what the future looks like for AI-enabled consumer experiences.

Key Highlights
👉 Organisations are evolving beyond rigid hierarchies as transaction costs fall and capabilities expand.
👉 Building a resilient organisation requires focusing on platforms that enable value creation, not just managing people.
👉 The “platform philosophy” allows organisations to extend beyond formal boundaries, inviting external talent and partners to participate.
👉 World-building in organisational design creates a compelling culture and environment that attracts talent, fosters engagement, and drives innovation.
👉 Automation, orchestration, and composability can empower employees to focus on high-value work rather than repetitive tasks.
👉 Leaders need to act as architects of the workplace and navigators of uncertainty, rather than bureaucratic monitors.
👉 Mapping organisational capabilities and continuously developing them is essential for strategic advantage, especially in knowledge-based and customer-facing work.
👉 Agentic AI and other emerging technologies can become subsidised enablers, helping organisations build “machines that create machines.”
👉 Employees can act as distributed designers: automating repetitive work and contributing to the evolution of the organisational platform.

Topics /chapters

(00:00) Organising as World-Building: How AI & Platforms unlock Human Flourishing - Intro

(01:37) Introducing Lee Bryant

(03:10) Thinking about Organisational Design from the edge

(13:48) The Agent and Human Interaction

(20:17) Composing Capabilities Across Boundaries

(29:42) Balancing Humanity and Automation: Rethinking AI in organisations

(36:04) Rethinking the idea of an organisation as transaction costs reduce

(42:17) Building platforms that enable Value: Rethinking an organisation’s Core

(51:24) Breadcrumbs and Suggestions

Remember that you can always find transcripts and key highlights of the episode on our website: https://www.boundaryless.io/podcast/bryant-lee

Episode recorded on Oct 2, 2025

Find out more about the show and the research at Boundaryless at https://boundaryless.io/resources/podcast/

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Music

Music from Liosound / Walter Mobilio. Find his portfolio here: https://blss.io/Podcast-Music

Key Highlights
👉 True network effects are mathematically grounded and don’t change across technological eras.
👉 Generative AI: is it a technology stack or a platform shift?
👉 Single-user AI interactions do not inherently generate network effects. True network effects arise from unique, structured multiplayer interactions.
👉 In consumer tech, founder background is less predictive of success; what matters more is the founder’s obsession with the problem and willingness to learn, and understand user behaviour.
👉 For meaningful innovation, AI should enable new experiences or multiplayer interactions under the surface, rather than being exposed as a chat interface or standalone product. Direct, one-click AI interactions often reduce value and break potential network effects.
👉 A true platform combines a usable product, developer tools, a way to match users with applications, and an economic incentive for developers.

Remember that you can always find transcripts and key highlights of the episode on our website: https://www.boundaryless.io/podcast/singh-sameer

Episode recorded on Sep 17, 2025

Find out more about the show and the research at Boundaryless at https://boundaryless.io/resources/podcast/

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Music

Music from Liosound / Walter Mobilio. Find his portfolio here: https://blss.io/Podcast-Music

Sean Ellis, famously known for coining the term “growth hacking”, who has led growth at multiple unicorn-scale companies like Dropbox, Eventbrite, and LogMeIn, joins us to open Season 7 of the podcast.

Reflecting on more than 15 years since the term first spread, he shares how growth hacking has evolved from a startup tactic into a discipline fit for today’s market.Sean unpacks the shift from distribution-first strategies to product-led, product-focused ones, covers staged feature exposure, and finding north stars as teams within larger organisations.

In this episode, an opportunity to revisit the roots of growth hacking today, Sean, the best-selling author of Hacking Growth and host of the Breakout Growth podcast, explores how this is an era where product quality and market fit drive growth. Each feature, according to Sean, should be seen as a mini-product, refined until it becomes indispensable for users.

Tune in to learn how to build & scale in the world transformed by AI, as this one is not an episode to miss.

Key Highlights
👉 Experimentation helps distinguish between activities that are merely correlated with success and those that directly drive it.
👉 Product-market fit remains the most important driver of traction; without it, distribution alone won’t sustain growth.
👉 Growth is not about doing everything; it’s about doing the right things and measuring their impact.
👉 Startups can compete with incumbents if they solve unmet needs, even if their distribution is initially limited.
👉 When product-market fit is strong and distribution is optimised, growth can become exponential.
👉 Treat new features like standalone products - test, validate, and refine before broad promotion.
👉 Feature adoption reveals deeper insights: low use can indicate complexity, unclear value, or a misalignment with user needs.
👉 A/B testing should be focused on optimising feature presentation and accessibility, not compensating for poor product fit.
👉 Viewing your product as a platform lets each feature enhance the core experience, increasing retention and revenue.

Topics /chapters
(00:00) Growth Systems: reducing Friction to find Product Market Fit - Intro
(01:15) Introducing Sean Ellis
(08:21) Do small or big companies capture the market quicker?
(14:37) Reshaping Growth Strategies for B2C to B2B
(19:49) Marketing to Product: The Evolving Focus of Growth
(27:14) Creating a continuous feedback loop
(29:49) Growth in Larger Corporations through Organisational Design
(35:31) Top-Down vs. Collaborative: Driving Coherence in Growth Systems
(38:35) Product Market Fit as Paramount
(43:40) Breadcrumbs and Suggestions

Remember that you can always find transcripts and key highlights of the episode on our website: https://www.boundaryless.io/podcast/ellis-sean/

Find out more about the show and the research at Boundaryless at https://boundaryless.io/resources/podcast/

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Music

Music from Liosound / Walter Mobilio. Find his portfolio here: https://blss.io/Podcast-Music

Season 7 of the Boundaryless Conversations Podcast launches September 30th!

Join global thinkers and practitioners as we explore:

• Platform–Ecosystem Thinking in a changing world

• The impact of AI on how we build products and organize at scale

• Emerging approaches to Regenerative Organizing and sustainable innovation

👉 Subscribe now and stay ahead of change:

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• Spotify: Listen on Spotify

• Soundcloud: Listen on Soundcloud

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