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Ever wondered what it takes to turn a small-town festival into a global celebration of bourbon? Join us as we chat with Randy Prasse, President of the Kentucky Bourbon Festival, who shares his journey from humble beginnings to attracting distilleries and enthusiasts from around the world. Discover how Media Row revolutionized the festival's reputation, and enjoy a touch of nostalgia as we bond over our shared Wisconsin roots and love for the Green Bay Packers. Randy also reveals the meticulous security measures that ensure a safe and enjoyable experience for all.

Our conversation takes you through the festival's balancing act of preserving cherished traditions while introducing innovative elements each year. Learn about the strategic enhancements over the past four years, such as expanding space, creating engaging activities like the People's Choice Awards, and the introduction of awe-inspiring structures, including a double-decker tent. The dedication and collaborative spirit that drive the festival's success are palpable, promising an unforgettable experience for attendees.

Randy also unveils the financial investments and strategic partnerships that have elevated the festival's prestige. From exclusive barrel picks to limited-edition bottle sales, discover the unique dimensions that make the Kentucky Bourbon Festival a standout event. Reflecting on the festival's significant economic impact on Bardstown, Kentucky, and its community-building efforts, we celebrate the camaraderie among bourbon enthusiasts and the tireless work of volunteers. Whether you're a seasoned bourbon lover or a curious newcomer, this episode captures the passion and hard work that make the Kentucky Bourbon Festival a must-attend event.

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