Broken Barrel Whiskey Co. is one of the most innovative companies in the spirits world today.  Don't believe me?   Well, they just won American Whiskey's "Brand Innovator of the Year" award.  Founder and Chief Creative Officer, Seth Benhaim, and marketing director, Nick Roady, join me to tell the Broken Barrel story.  

We also learn about Seth's and Nick's taste in music and the influence music has on what they do.  

Be sure to head over to https://www.brokenbarrelwhiskey.com/ where you shop for their standard bottles as well as their limited time offerings.