AI for Founders - Fernanda's Pop-Up Food App AI for Founders: Fernanda’s Pop-Up Food App Journey Overview

In this episode, Ryan Estes teams up with Fernanda, co-creator of Bruma & Borba, to build a fully functioning boutique event booking assistant using GPT and Lovable. Together, they build a high-end, surrealist experience generator for her pop-up food brand in under 30 minutes.

Key Takeaways

• Custom GPT-generated prompts created a branded booking assistant
• AI-generated menus include poetic descriptions and thematic pairings
• Prompt engineering strategy: always ask “how to make this better”
• App collects event data: location, cuisine, mood, guest count, etc.
• Editable event briefs in a stylized PDF or email output
• Tool doubles as a lead magnet with email capture
• Bruma & Borba plans to scale through boutique, narrative experiences

Framework: Vibe Coding

1. Set a build time constraint
2. Use GPT to define creative function
3. Build rapidly with Lovable
4. Keep the tone playful and experiential
5. Collect emails through interaction
6. Include customization and branding
7. Launch fast, iterate weekly

Resources

• Lovable – No-code AI app builder
• AI for Founders – Podcast & Newsletter
• Ryan Estes – Personal Site
• Eat Now Denver – Local vibe-coded project
• Bruma & Borba – (link coming soon)