Boutique Fitness Marketing Podcast

If last week's episode with Roxy got you thinking about your studio's intro offer—if you should play around with it's length, commitment level or pricepoint, then THIS episode is for you!

Because with me today to answer the question "what's going with intro offers?" is longtime client (and friend) Jennifer Pahl.

When you're running a boutique fitness business, sometimes you aren't sure if your marketing is doing its job.

In this episode, we're talking about how to know if your marketing is working. And if that seems like we're starting with the end, we kind of are, but I feel like this is a critical discussion early on in this podcast because knowing what outcomes we're looking to influence will help us determine where to start and what to try next.

Show notes: boutiquefitnessmarketing.com

Resources from Roxy: https://www.liberatebizconsulting.com/blog/marketing-foundations

What does it mean when you say you need better marketing? Marketing is pretty broad (and often overwhelming!) term. In this episode, I'm breaking it down and talking about some fitness marketing strategies.

Do you have a business to-do list a mile long—and don't know where to start? If you're like every other studio owner I've talked to, "marketing" is on that list somewhere. Usually hovering somewhere near the top.

The problem is that confusing terms like "cost per click" and "conversion tracking" make many of us want to give up before we even begin.

If that's you, you're not alone!

The good news is that in reality, marketing isn't a technical chore. At its foundation, marketing is all about creating a thoughtful customer journey. Your business is about people, and your marketing isn't any different. There are potential customers out there who have a lot to gain from your services. If you can find them — AND have the right conversation — everyone wins.

Show notes: boutiquefitnessmarketing.com

Welcome to episode one of the Boutique Fitness Marketing show!

I'm your host, Connie Holen— a web designer and digital strategist and the founder of Pixality Design. I've been focused on working with clients in the boutique fitness industry for about 10 years now, mainly building websites but also designing brands, honing in on brand messaging, optimizing for search, setting up email automation, and running paid ads… so a little bit of everything in the digital marketing realm!

As part of my work designing and developing websites, I talk daily with fitness studio owners about their websites and overall business goals and challenges. And often, these conversations turn into a whole lot more than just website talk. Honestly, we have some great conversations.

These conversations are essential now—maybe more than they have been in the past. So, I decided it was time to start a podcast and have some great conversations publicly.

Season one starts with a focus on marketing foundations, and I hope you'll tune in.

Show notes: boutiquefitnessmarketing.com