Bowtech is packing up an entire bow operation and heading to Houston, Texas and it is not a quiet, incremental change. We’re talking manufacturing, corporate HQ, and the factory pro shop leaving Eugene, Oregon, with a seven-figure relocation and an aggressive timeline that runs straight through peak archery season. If you’re a dealer, a Bowtech owner, or someone shopping for a new compound bow, this shift has real consequences for inventory, warranty support, and how smoothly the brand can serve customers from September through January.

We also dig into the human side: the new president, Colin Legge, is 30 years old with an unusual path from oil and gas to building an archery business and club in Houston, then rapidly stepping into Bowtech leadership. That kind of fresh perspective can be exactly what a legacy bow brand needs, especially around modern marketing, media strategy, and rebuilding excitement. But execution matters, and moving CNC machines and retraining teams while customers need answers is a high-pressure test.

Then there’s the vision for what comes next: a renovated, nearly 100,000 square foot Houston facility that includes a pro shop and a 60-yard indoor 3D range, plus ambitions to host meaningful research and independent testing that benefits the broader archery community. We close with the specific signals we’re watching, from lead times and launches to whether the new experience center actually delivers on its promise.

Subscribe for more archery industry breakdowns, share this with a Bowtech shooter or dealer, and leave a review with your take: is this move a smart reset or a risky gamble?

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