User experience designers need to stop thinking about interfaces as dumb control panels for manipulating machines and data and start thinking about them as human beings.

They focus on activities such as Laddering, Game play, Storytelling and Triading that can help expose opportunities for radical innovation and designing products that people can’t live without.

They discuss how this technique will change your perception of personas, no matter what you think of them now, and how it can showcase how real people are behaving related to your brand, product, or project.

You'll learn about the underlying causes, characteristics and consequences of flow, how flow is related to emotional design, and how to take user goals into consideration when designing for it.

He shows how ORS can articulate a distinct information architecture role, shaping an IA practice, and how we align ourselves and our teams for growth, accountability, and discovery within our discipline.

What does location mean for UX? How does information architecture and design synchronize with urban architecture? How does mobile communication and web culture impact the streetscape? Are we living in facets of the same virtual city or does location still constrain us?

You'll see the benefits of formulating a solid experience vision. And, you'll learn why it's critical to shift your organization's culture past risk-aversion.

Adam Polansky shares how to shift the focus of your presentations to you, the storyteller, rather than living or dying by the content of your slides—and in the process getting your ideas into someone else's head more effectively.

Along with conference speakers, attendees share their thoughts of the IA Summit, its people, ideas explored, or whatever else they want to share... but they only have 5 minutes each to do so.

The most successful social media experiences will be the ones that understand how our offline and online worlds connect and interact.