The Next Best Thing

Bozoma Saint John on Grieving To Greatness


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How would you move through life if you knew time was running out? Would you stay at that job, in that relationship, or continue delaying pursuing your dreams?

Bozoma Saint John was prepared to learn new skills, climb the corporate ladder and change careers. But life also forced her to prepare for her husband’s death, to grapple with the loss of a child and her college boyfriend.

In this episode Boz explains how grief is the reason why she shows up in life urgently and how she’s preparing for this new season of her life outside of corporate America.

Join our community on Instagram @thenextbestthingact

About Bozoma Saint John:

Bozoma Saint John is a Hall of Fame inducted Marketing Executive, author, entrepreneur and general badass.

Boz got her start in her marketing career at Spike Lee’s ad agency, SpikeDDB. She then went on to manage brands in the PepsiCo beverages portfolio, before becoming Head of Music and Entertainment Marketing at the CPG giant. After that, she led Global Consumer Marketing at Apple Music & iTunes; before serving as Chief Brand Officer at Uber; she then took on the Chief Marketing Officer role for Endeavor (including WME, IMG, UFC, Miss Universe, 160over90 etc). Mostly recently, she served as the Global Chief Marketing Officer at the entertainment behemoth, Netflix.
Boz’s work has been lauded and awarded by the industries she’s operated in; including induction into the American Marketing Association Hall of Fame (2022), following induction into the American Advertising Federation Hall of Achievement (2014). Boz was named as the #1 Most Influential CMO in the world by Forbes (2021). She’s also been inducted into Billboard’s Women in Music Hall of Fame after making their list of the Most Powerful Women in Music for 10 consecutive years (2013-2022), and crowned as the Executive of the Year (2016).

On February 21, 2023, Viking Books (an imprint of Penguin/Random House) published her memoir, “The Urgent Life.” The book is a roadmap to navigating struggle, and a touchstone for those enduring their own battles, letting them know that they are not alone, that they can make it through, and that there is light and peace, and even inspiration, waiting for them when they do.

More on "The Urgent Life:" https://www.bozomasaintjohn.com/#THEBOOK
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The Next Best ThingBy Aundrea Cline-Thomas

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