Frankly Apparel's appeal is as straightforward as it gets: stylish, comfortable clothing for women to wear without the need for a bra. CEO Heather Eaton and her co-founder Jane Dong bonded over discussing their very different body types (Heather large-chested, Jane- tall, small-chested) and lack of clothing options that truly fit them. The idea of Frankly was born and after a successful Kickstarter, they are on their way to redefining bra-less clothing to fit all cup sizes and become the new standard. Heather joins the show to talk with Scott about changing the fashion industry, building a company in the pandemic, serving an underserved niche in the market and what it's like to use TikTok as a viral marketing tool.