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In this episode of Brackets and Buckets, hosts Brittany Wallace and Chanteé Hallett dive into discussions surrounding the business of sports within the context of the NCAA Women's Basketball Tournament and March Madness. They shed light on the notable shift in branding, marketing, and the commercial evolution of women's basketball, sparked by viral moments and advocacy for gender equity. The episode also highlights the technicalities of media rights deals, financial disparities, and the potential impact of instituting a unit system for women's basketball similar to men's. Furthermore, the hosts provide an in-depth analysis of the Final Four matchups, focusing on key players, team dynamics, and making their predictions for the games between South Carolina vs. NC State and UConn vs. Iowa. This conversation underscores the rising popularity and marketability of women's sports, emphasizing the importance of fair representation and support for female athletes.

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