What should small businesses focus on when they are not resource-rich?

When resources are scarce, it’s hard to know where to allocate them…

But with the power of alignment and a meaningful brand, it becomes easy…

Brad Day of HELM Boots left a 16-year career at Adidas to enter the startup world…

In this episode, he shares the strategies that led his small direct-to-consumer business to survive the pandemic and become a brand that means something to customers.

Brad will cover:

•  How to hire top talent (even if you think you can’t afford to)
• The power of prioritizing
• Why a strong brand doesn’t need expensive marketing
• The importance of alignment on small teams
• And more