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Brad Morrison - Learn The Importance Of Leveraging White-Label Services So That Your Agency Can Grow And Scale - Agency Success GPS Podcast - Lee Goff - Episode 17
GoWP provides white label services to help WordPress agencies grow. Agencies that partner with GoWP are able to focus on the low-touch, high-value work because GoWP takes care of the high-touch, low-value work that disrupts their day.
Learn the importance of leveraging white-label services so that your agency can grow and scale. GoWP Page Builds is the newest service that offers a dedicated WordPress developer to build out your designs in a page builder.
“What the hell does GoWP do specifically and how can you help other people?” I asked him to specifically talk about the white label program because that is what my audience is going to be really interested in. The way he set up his white label profile, is designed to save time and effort for agencies. They literally handle all the small details for you so you have more time to focus on what you love doing. Brad explains how hard it is to try to do new projects and manage existing sites especially those little support tasks, those tasks that come in where your whole team's committed on this one big project.
Basically, they built a business to take all of the “little stuff” off of the plate of agencies such as: “My emails are not working, the SSL is not configured properly, the login credentials aren't working”. The basic stuff that has a tendency to consume hours of every single week is what they do. In a nutshell, the things that bog down a lot of agencies, GoWP takes care. Like content edits, and changes and tweaks and install this plugin and configure this plugin and those little things on the site that need to be done. They take care of all the details that need to be done but it is difficult to dedicate a full-time developer on these tasks. Let the developers work on more what they love to do and is more lucrative and higher-value work.
It's not glamorous, but you have to do maintenance, you have to do content edits. So what GoWP has done is design a tool for agency owners who are being consumed by repetitive tasks. On the maintenance side, GoWP has a plugin - not a tool like WP or any of the tools to update things - It's kind of a combined tool that they have built. It is the service of proactively taking care of things that the difference there would be managed by WP. Hear all about how their tool is different.
The white label support that GoWP offers gives you the team you need. If one of your clients submits a request update ...add this blog post to my website … install this plugin and add this tag...this change comes in the email to the agency's support address and then your GoWP support team takes over. They log in, complete the task, and then reply back to the client that it's been done. That white label is an email workflow. So we have the branding that you can do on the maintenance plugin and the email workflow on the content edits. And so the forward-facing stuff is branded with them.
GoWP does not think of themselves as a maintenance and support service, they think of themselves as a company that takes low value work important, but low value work off the plate of an agency owner, so you can focus on the higher-value work. Need help building out pages? GoWp can help you with that. You can do a ton with their service. Before you hire someone, hear how you can leverage their service. See how you can give them your designs, they take those designs and build it out in the page builder.
Follow/Connect With Lee Here;
Website: https://marketingagencycoach.com
Podcast: https://agencycoach.buzzsprout.com/
Follow/Connect With Brad Here:
Website: https://www.gowp.com/
Facebook: https://www.facebook.com/groups/nicheagencyowners/
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By Lee GoffGoWP provides white label services to help WordPress agencies grow. Agencies that partner with GoWP are able to focus on the low-touch, high-value work because GoWP takes care of the high-touch, low-value work that disrupts their day.
Learn the importance of leveraging white-label services so that your agency can grow and scale. GoWP Page Builds is the newest service that offers a dedicated WordPress developer to build out your designs in a page builder.
“What the hell does GoWP do specifically and how can you help other people?” I asked him to specifically talk about the white label program because that is what my audience is going to be really interested in. The way he set up his white label profile, is designed to save time and effort for agencies. They literally handle all the small details for you so you have more time to focus on what you love doing. Brad explains how hard it is to try to do new projects and manage existing sites especially those little support tasks, those tasks that come in where your whole team's committed on this one big project.
Basically, they built a business to take all of the “little stuff” off of the plate of agencies such as: “My emails are not working, the SSL is not configured properly, the login credentials aren't working”. The basic stuff that has a tendency to consume hours of every single week is what they do. In a nutshell, the things that bog down a lot of agencies, GoWP takes care. Like content edits, and changes and tweaks and install this plugin and configure this plugin and those little things on the site that need to be done. They take care of all the details that need to be done but it is difficult to dedicate a full-time developer on these tasks. Let the developers work on more what they love to do and is more lucrative and higher-value work.
It's not glamorous, but you have to do maintenance, you have to do content edits. So what GoWP has done is design a tool for agency owners who are being consumed by repetitive tasks. On the maintenance side, GoWP has a plugin - not a tool like WP or any of the tools to update things - It's kind of a combined tool that they have built. It is the service of proactively taking care of things that the difference there would be managed by WP. Hear all about how their tool is different.
The white label support that GoWP offers gives you the team you need. If one of your clients submits a request update ...add this blog post to my website … install this plugin and add this tag...this change comes in the email to the agency's support address and then your GoWP support team takes over. They log in, complete the task, and then reply back to the client that it's been done. That white label is an email workflow. So we have the branding that you can do on the maintenance plugin and the email workflow on the content edits. And so the forward-facing stuff is branded with them.
GoWP does not think of themselves as a maintenance and support service, they think of themselves as a company that takes low value work important, but low value work off the plate of an agency owner, so you can focus on the higher-value work. Need help building out pages? GoWp can help you with that. You can do a ton with their service. Before you hire someone, hear how you can leverage their service. See how you can give them your designs, they take those designs and build it out in the page builder.
Follow/Connect With Lee Here;
Website: https://marketingagencycoach.com
Podcast: https://agencycoach.buzzsprout.com/
Follow/Connect With Brad Here:
Website: https://www.gowp.com/
Facebook: https://www.facebook.com/groups/nicheagencyowners/