Amazon is a crowded place. As a veteran of Amazon, having managed the third-party seller platform, Brad Moss should know. It’s used in 10 countries, by over 2 million merchants, with more than 200 million customers and over 60 billion products.

This episode is all about the Amazon advertising strategies Brad recommends to his clients as CEO of consulting firm Product Labs. 

Even if you don’t sell on Amazon (or at least not yet), it pays to listen because this platform is only getting more ubiquitous, and many of the concepts and best practices translate to online marketing in general.

Tune in to find out…

• The difference between an Amazon vendor and an Amazon seller
• Things to watch to make sure your Amazon product listings are effective
• Why you must match your supply chain with your marketing funnel
• How Amazon’s advertising platform actually works
• In-depth details and insights about the highly-complex inner workings of Amazon ads