In this exciting episode of the Big Roofs Podcast, your hosts AJ and John host Brad Akers and dive deep into the world of entrepreneurship, career growth, and industry insights within the roofing and home services sector. Brad shares his journey from a college intern to a thriving professional in the roofing industry, recounting the highs and lows of his career path.
The conversation covers a wide range of topics, including the challenges and successes of entrepreneurship, innovative marketing strategies, and the critical importance of focusing on profitability rather than revenue for small roofing businesses. They also shed light on the challenges faced by marketing agencies and offer valuable insights into referral marketing strategies and lead generation.
Listen in as they discuss niche specialization and scaling a roofing business, emphasizing the significance of understanding acquisition costs and gross profit margins. The hosts also touch on the viral world of combat sports, including MMA fights and YouTube boxing matches.
As the episode progresses, they provide a sneak peek into the ongoing integration of QuickBooks and CRM for roofing businesses, sharing their experiences and strategies for seamless integration.
00:00 - Entrepreneurship, career growth, and industry insights
05:33 - Entrepreneurship, marketing strategies, and business growth
10:27 - Marketing strategies for small roofing businesses
18:43 - The challenges of marketing for roofing businesses
26:26 - Niching down and scaling a roofing business
30:12 - Commercial roofing business strategies
36:14 - Referral marketing strategies for home service businesses
40:14 - Managing lead generation and cost per acquisition (CPA) for roofing
46:16 - Optimizing lead generation and cost per acquisition
51:14 - Marketing strategies and a fight analysis
58:31 - Industry event with drama and excitement
59:57 - A recent boxing match and its aftermath
1:03:44 - A controversial MMA fight with unexpected twists
1:05:38 - Public feud between two boxers and marketing strategies
1:11:37 - Integrating QuickBooks and CRM for a roofing business
https://www.facebook.com/groups/roofingbrandbuilders
https://www.facebook.com/bradley.akers
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