In this episode, John DeLaurier sits down with Ryan Groth, founder of Sales Transformation Group (STG), to discuss how roofing contractors can build predictable revenue through real sales systems, accountability, and leadership—without burning out in the process.

0:00 - Introduction

7:09 - How to Start a Roofing Business: From Chaos to Structured Sales Systems

12:28 - Best Roofing CRM: KPIs & Reports That Drive Growth

22:54 - Roofing Sales Training: Fractional Sales Management vs. Hiring

28:32 - Roofing Business Strategy: Financing, Retail, and Market Evolution

35:53 - Success Beyond Revenue: Building a Business That Gives You Life Back

Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode

Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo

Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips

___________________________________

Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101

Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471

Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode

Create a Free ProLine CRM Account:https://proline.app/get-started

_________________________________________

Connect with us!

IG: https://www.instagram.com/prolineapp/

FB: https://www.facebook.com/prolineapp

LinkedIn: https://www.linkedin.com/company/prolineapp

Twitter: https://x.com/prolineapp

Tiktok: https://www.tiktok.com/@prolineapp

Question - What is your Roofing CRM missing?

In this episode, John DeLaurier sits down with Travis, CEO of Roofle, to discuss how modern roofing contractors are using instant quote technology to transform their lead generation and slash customer acquisition costs. Travis reveals how Roofle helps contractors be available 24/7, turning website visitors into qualified leads—even at midnight when homeowners are browsing on the couch.

0:00 - Introduction

5:28 - How to Generate Leads for Roofing Company: 24/7 Instant Quotes

12:05 - Roofing Sales Training: Simplifying Finance Presentations

19:04 - Lead Generation for Roofing Contractors: Realtor & Insurance Agent Strategies

26:30 - Best CRM for Roofing Companies: Automation & Follow Up Systems

33:40 - Roofing Lead Generation: Address-Only Leads & Direct Mail

42:48 - How to Automate Your Roofing Business: Lowering Customer Acquisition Cost

Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode

Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo

Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips

___________________________________

Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101

Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471

Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode

Create a Free ProLine CRM Account:https://proline.app/get-started

_________________________________________

Connect with us!

IG: https://www.instagram.com/prolineapp/

FB: https://www.facebook.com/prolineapp

LinkedIn: https://www.linkedin.com/company/prolineapp

Twitter: https://x.com/prolineapp

Tiktok: https://www.tiktok.com/@prolineapp

Question - What is your Roofing CRM missing?

In this episode, John DeLaurier sits down with Dean Tally, co founder of Smart Tarp Company, to discuss roofing lead generation strategies that actually move the needle. Dean shares how Smart Tarp grew 48% in a single year by transforming job site protection into a powerful marketing tool with QR codes that outperform traditional yard signs by 300%.

0:00 - Introduction

6:03 - How to Generate Leads for Roofing Company: Smart Tarps vs. Yard Signs

14:21 - Roofing Sales Training: Value Must Exceed Price

21:04 - Roofing Sales Presentation: Features, Benefits & Closing Techniques

27:19 - Best Roofing CRM Integration: Knowing Your Numbers & CAC

34:00 - Lead Generation for Roofing Contractors: Dominating Neighborhoods

Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode

Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo

Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips

___________________________________

Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101

Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471

Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode

Create a Free ProLine CRM Account:https://proline.app/get-started

_________________________________________

Connect with us!

IG: https://www.instagram.com/prolineapp/

FB: https://www.facebook.com/prolineapp

LinkedIn: https://www.linkedin.com/company/prolineapp

Twitter: https://x.com/prolineapp

Tiktok: https://www.tiktok.com/@prolineapp

Question - What is your Roofing CRM missing?

In this episode, John DeLaurier sits down with Daniel Dixon from SendJim to completely rethink roofing marketing. Spoiler: Blasting out thousands of postcards is dead. The new playbook for roofing lead generation? Send fewer cards, more frequently, to the RIGHT people—starting with your customers' neighbors.

0:00 - Introduction

4:47 - How to Generate Leads for Roofing Company: The Strategic Framework

13:40 - Roofing Marketing Strategies: Hyper-Targeted Direct Mail That Converts

19:04 - Lead Generation for Roofing Contractors: The Snowball Effect

25:07 - How to Start a Roofing Business: From Roofer to Business Owner

35:08 - Best Roofing CRM Integration: SendJim + Proline Automation

Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode

Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo

Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips

___________________________________

Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101

Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471

Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode

Create a Free ProLine CRM Account:https://proline.app/get-started

_________________________________________

Connect with us!

IG: https://www.instagram.com/prolineapp/

FB: https://www.facebook.com/prolineapp

LinkedIn: https://www.linkedin.com/company/prolineapp

Twitter: https://x.com/prolineapp

Tiktok: https://www.tiktok.com/@prolineapp

Question - What is your Roofing CRM missing?

In this episode, John DeLaurier sits down with Adam Nussbaum of Nussbaum Roofing to discuss the realities of building a profitable roofing business—from surviving multiple rebrands to refusing to chalk roofs.

Adam shares his fascinating transition from federal IT work to restoration and eventually roofing, explaining why he ditched the complexity of interior remodeling for the repeatable profitability of exteriors. He gets brutally honest about accounting (the thing most roofers ignore), why raising your lows matters more than chasing higher revenue, and his controversial stance on insurance adjusting.

0:00 - Introduction & The Rebranding Nightmare

9:12 - Why Accounting Makes or Breaks Your Roofing Business

16:50 - From IT to Roofing: Adam's Unique Journey

27:40 - Creating Systems That Scale (Without Losing Your Mind)

43:09 - Insurance Ethics: Why Adam Refuses to Chalk Roofs

55:04 - The Truth About Fortified Roofing & IR Shingles

Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode

Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo

Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips

___________________________________

Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101

Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471

Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode

Create a Free ProLine CRM Account:https://proline.app/get-started

_________________________________________

Connect with us!

IG: https://www.instagram.com/prolineapp/

FB: https://www.facebook.com/prolineapp

LinkedIn: https://www.linkedin.com/company/prolineapp

Twitter: https://x.com/prolineapp

Tiktok: https://www.tiktok.com/@prolineapp

Question - What is your Roofing CRM missing?

In this episode of Big Roofs Podcast, we talk with Jason Reisman. The former race car driver and the powerhouse behind Eustis Roofing shares how competition, content, and craftsmanship drive his company’s growth. He and John dig into how introverted roofers can still win big with video.0:00 Meet Jason Reisman: From Racing to Roofing

3:20 Scaling Without Losing Your Culture

6:07 Building Proline to Solve Communication Gaps

9:03 The Evolution of Roofing Expectations

12:00 Helping Roofers With Admin, Marketing, & Accounting

15:00 How Bad Bosses Make You a Better Leader

18:00 How NASCAR Culture Shaped Jason’s Roofing Company

21:08 Why Roofing Crews Are the Real Athletes

24:30 Creating Content That Attracts Crews AND Customers

27:15 The Struggles of Making Videos as an Introvert

30:05 How to Stand Out with Roof Install Content

33:15 Using Content to Build Culture & Accountability

36:08 What Makes a Roofing Business Sellable to Private Equity

39:05 How Equity Helped Jason’s Business Double in Size

42:30 Pricing, Margins & Why Roofers Deserve Premium Pay

Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode

Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo

Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips

___________________________________

Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101

Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471

Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode

Create a Free ProLine CRM Account:https://proline.app/get-started

_________________________________________

Connect with us!

IG: https://www.instagram.com/prolineapp/

FB: https://www.facebook.com/prolineapp

LinkedIn: https://www.linkedin.com/company/prolineapp

Twitter: https://x.com/prolineapp

Tiktok: https://www.tiktok.com/@prolineapp

Question - What is your Roofing CRM missing?

In this episode of the Big Roof Podcast, we speak with Drake Bergens. Drake rebuilt his family's roofing business after Hurricane Ida and scaled fast in a competitive market. Drake and John also dig into how ProLine's systems help you stay ahead.0:00 – From One-Man Shop to Multi-Million Business

4:00 – How Hurricane Ida Jumpstarted the Relaunch

8:00 – Why Fortified Roofing Standards Changed the Game

12:00 – What Fortified Roof Certification Really Requires

16:00 – Tighter Margins, Lower Output, Same Hustle

20:00 – Surviving Louisiana’s Brutally Competitive Market

24:00 – The Hidden Costs (and Consequences) of Fortified Mistakes

28:00 – Why Fortified Roofing Forces Contractors to Level Up

32:00 – Estimating, Material Taxes & ProLine’s Key Feature Wins

36:00 – Real Feedback: What Drives Drake Nuts About Software

40:00 – Video Content That Sells Before You Ever Show Up

44:00 – From Being Broke to Making $500K+ in Year One

48:00 – How to Stay Hungry After Hitting Financial Goals

52:00 – Why Personal Brand & Content Creation Are Non-Negotiable

56:00 – What’s Coming Next: Permits, Compliance & Industry Cleanup

Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode

Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo

Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips

___________________________________

Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101

Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471

Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode

Create a Free ProLine CRM Account:https://proline.app/get-started

_________________________________________

Connect with us!

IG: https://www.instagram.com/prolineapp/

FB: https://www.facebook.com/prolineapp

LinkedIn: https://www.linkedin.com/company/prolineapp

Twitter: https://x.com/prolineapp

Tiktok: https://www.tiktok.com/@prolineapp

Question - What is your Roofing CRM missing?

In this episode of the Big Roof Podcast, we cover how roofers can use personal branding and storytelling to build trust, win more jobs, and attract talent — even if you're not a natural on camera. Guest John Cater shares practical strategies to create content that connects and converts.0:00 Intro & Personal Branding

6:15 Why Video Quality Matters

12:30 Communicating Clearly On Camera

18:45 Storytelling vs Selling

25:00 Humanizing Your Brand

31:15 Facing Weaknesses on Camera

37:30 Creating Content That Resonates

43:45 Strategy Behind Studio Builds

50:00 Diversifying Your Video Formats

56:15 Building Trust Through Story

1:02:30 Hiring From Your Audience

1:08:45 Final Thoughts & Takeaways

Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode

Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo

Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips

___________________________________

Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101

Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471

Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode

Create a Free ProLine CRM Account:https://proline.app/get-started

_________________________________________

Connect with us!

IG: https://www.instagram.com/prolineapp/

FB: https://www.facebook.com/prolineapp

LinkedIn: https://www.linkedin.com/company/prolineapp

Twitter: https://x.com/prolineapp

Tiktok: https://www.tiktok.com/@prolineapp

Question - What is your Roofing CRM missing?

In this episode of the Big Roofs Podcast, we dive into how Hover is transforming the contractor sales experience with 3D design, AI-powered lead tools, and instant homeowner visualizations.

Hover’s Jamie Sharpless breaks down how modern contractors can close more jobs, increase ticket size, and create trust by answering two key homeowner questions: “What’s it going to look like?” and “How much will it cost?”

1:16 Hover’s Ideal Customer & Market Fit

2:02 From Measurements to Full 3D Models

4:45 Helping Homeowners Visualize Their Homes

6:13 Real-World Use Cases & Contractor Speed

8:45 Faster Turnaround Times & Efficiency

10:56 Embedding Instant Design on Contractor Websites

13:01 Scan-to-Estimate: Workflow Before the Appointment

15:09 Full Estimating Workflow & Closing the Loop

17:19 Guided Inspections & Real-Time Sync

19:24 Selling with Visuals at the Kitchen Table

21:32 From Design to Quote in One Experience

24:05 Always Available: Speed-to-Lead Strategy

26:09 What Homeowners See with Instant Design

28:08 Standing Out From Generic Lead Forms

30:03 Personalizing the Experience with Real Humans

31:43 Serving the Homeowner First

33:07 Why Visual Communication Builds Trust

34:48 Long-Term Brand Impact with Instant Design

37:01 AI-Powered Communication + Smart Timing

39:28 Insurance vs. Retail — Still About Visual Choice

41:14 Helping New Sales Reps Close More Jobs

43:52 Tools That Attract & Retain Great Talent

46:04 Why Roofing Is a Noble Profession

47:29 How to Connect With Hover & Closing Thoughts

Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode

Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo

Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips

___________________________________

Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101

Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471

Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode

Create a Free ProLine CRM Account:https://proline.app/get-started

_________________________________________

Connect with us!

IG: https://www.instagram.com/prolineapp/

FB: https://www.facebook.com/prolineapp

LinkedIn: https://www.linkedin.com/company/prolineapp

Twitter: https://x.com/prolineapp

Tiktok: https://www.tiktok.com/@prolineapp

Question - What is your Roofing CRM missing?

Today on Big Roofs Podcast, John sits down with M&A advisor William Pauly to unpack what makes a roofing company truly sellable.

We cover how private equity roll-ups work, why clean books and SOPs matter more than hustle, what buyers actually value (EBITDA, consistency, systems), and realistic timelines to close.

If you’ve ever wondered “Can I sell my roofing business?” or just want to run a tighter, more profitable shop, this one’s for you.

0:00 — Welcome & why roofers ask about selling

1:09 — William’s path + PE roll-up playbook

5:00 — Build-to-sell basics: books, SOPs, CRM

11:00 — What buyers pay for: quality financials & systems

22:40 — Cash flow vs. enterprise value

27:06 — Timeline to sell & life after close

Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode

Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo

Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips

___________________________________

Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101

Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471

Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode

Create a Free ProLine CRM Account:https://proline.app/get-started

_________________________________________

Connect with us!

IG: https://www.instagram.com/prolineapp/

FB: https://www.facebook.com/prolineapp

LinkedIn: https://www.linkedin.com/company/prolineapp

Twitter: https://x.com/prolineapp

Tiktok: https://www.tiktok.com/@prolineapp

Question - What is your Roofing CRM missing?