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The Automation Mistake That's Killing Your Close Rate | Ep. 89
Most roofing contractors think they're using automation to grow. They're actually using it to destroy trust. In this episode, John DeLaurier breaks down why the wrong automation pushes homeowners away, what the biggest follow-up mistake in roofing is, and how the right automation sells jobs while you sleep.
John built and sold his own roofing company over almost 10 years, closing millions in revenue across two Georgia markets while being the most expensive contractor in both.
He explains the psychology behind why homeowners respond to some messages and ignore others, and walks through exactly how automated follow-up should work to keep relationships alive for weeks or even months.
0:00 You Can Automate Follow-Up or Automate Failure
0:35 The Trust Problem Nobody Talks About
1:21 Who Would You Trust More?
2:14 When Automation Feels Like Spam
2:43 Automation Should Scale Trust, Not Replace It
3:22 The Biggest Mistake: Automating Messages Instead of Relationships
4:21 How Roofers Make It Home for Dinner
5:04 Automation Never Forgets, Never Avoids, Never Gets Tired
5:21 A Real Follow-Up Scenario, Monday Through Next Week
6:25 Selling Jobs While You Sleep
7:07 Relationship Continuity
Want a Roofing CRM that sells more jobs for you?
Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode
Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo
Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips
___________________________________
Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101
Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471
Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode
Create a Free ProLine CRM Account:https://proline.app/get-started
_________________________________________
Connect with us!
IG: https://www.instagram.com/prolineapp/
FB: https://www.facebook.com/prolineapp
LinkedIn: https://www.linkedin.com/company/prolineapp
Twitter: https://x.com/prolineapp
Tiktok: https://www.tiktok.com/@prolineapp
Question - What is your Roofing CRM missing?
View all episodes
By ProLineMost roofing contractors think they're using automation to grow. They're actually using it to destroy trust. In this episode, John DeLaurier breaks down why the wrong automation pushes homeowners away, what the biggest follow-up mistake in roofing is, and how the right automation sells jobs while you sleep.
John built and sold his own roofing company over almost 10 years, closing millions in revenue across two Georgia markets while being the most expensive contractor in both.
He explains the psychology behind why homeowners respond to some messages and ignore others, and walks through exactly how automated follow-up should work to keep relationships alive for weeks or even months.
0:00 You Can Automate Follow-Up or Automate Failure
0:35 The Trust Problem Nobody Talks About
1:21 Who Would You Trust More?
2:14 When Automation Feels Like Spam
2:43 Automation Should Scale Trust, Not Replace It
3:22 The Biggest Mistake: Automating Messages Instead of Relationships
4:21 How Roofers Make It Home for Dinner
5:04 Automation Never Forgets, Never Avoids, Never Gets Tired
5:21 A Real Follow-Up Scenario, Monday Through Next Week
6:25 Selling Jobs While You Sleep
7:07 Relationship Continuity
Want a Roofing CRM that sells more jobs for you?
Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode
Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo
Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips
___________________________________
Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101
Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471
Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode
Create a Free ProLine CRM Account:https://proline.app/get-started
_________________________________________
Connect with us!
IG: https://www.instagram.com/prolineapp/
FB: https://www.facebook.com/prolineapp
LinkedIn: https://www.linkedin.com/company/prolineapp
Twitter: https://x.com/prolineapp
Tiktok: https://www.tiktok.com/@prolineapp
Question - What is your Roofing CRM missing?